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Good Morning, Market
Sol Insights
101 episodes
5 days ago
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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Management
Business
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All content for Good Morning, Market is the property of Sol Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
Show more...
Management
Business
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The Three Business Authors Who Changed My Business Forever
Good Morning, Market
54 minutes 50 seconds
1 year ago
The Three Business Authors Who Changed My Business Forever

This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview.

This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency.

Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business).


Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠@phillipscroggin

Good Morning, Market
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.