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Good Morning, Market
Sol Insights
101 episodes
5 days ago
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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Management
Business
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All content for Good Morning, Market is the property of Sol Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
Show more...
Management
Business
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How Realistic Are Your Growth Objectives? Book interview w/ Peter Fader (Best of Season 3)
Good Morning, Market
45 minutes
1 year ago
How Realistic Are Your Growth Objectives? Book interview w/ Peter Fader (Best of Season 3)

How healthy is your customer base? How do your customers differ in terms of their behavior and value?

These are crucial core questions; when answered, they provide profitable insights.

From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit.


Get The Customer-Base Audit: ⁠Wharton School Press⁠

Explore Theta: ⁠https://thetaclv.com⁠

Learn more about Sol Insights: ⁠solinsights.com

Good Morning, Market
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.