Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.
In his book Converted: The Data-Driven Way to Win Customers’ Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value.
From the best of season 3, listen to Phillip's book interview with Neil Hoyne
Explore the Converted book: https://www.convertedbook.com/
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