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Good Morning, Market
Sol Insights
101 episodes
3 days ago
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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All content for Good Morning, Market is the property of Sol Insights and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
Show more...
Management
Business
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Belonging To The Brand In 2024 w/ Mark Schaefer
Good Morning, Market
55 minutes 9 seconds
1 year ago
Belonging To The Brand In 2024 w/ Mark Schaefer

Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.


How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.


Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.


Explore Mark's brand: ⁠https://businessesgrow.com/

Learn more about Sol Insights: ⁠⁠⁠⁠⁠⁠⁠solinsights.com⁠⁠⁠⁠⁠⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@phillipscroggin

Good Morning, Market
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.