Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
Using Digital Marketing like Fast-Growing Companies to Optimize the Donor Journey with Cameron Bartlett
Good Marketing Unplugged
33 minutes
1 year ago
Using Digital Marketing like Fast-Growing Companies to Optimize the Donor Journey with Cameron Bartlett
“We separated each of the ways that we're serving clients, as well as the way that we're fundraising into individual products. We're obviously well synced together as a team, but I really liked the way that we've been able to spread out each of those. And though we understand they work together, and it’s all a part of again that master donor attorney, we've treated each of these with the attention to care that they individually need.”
This episode of Unplugged features Cameron Bartlett, VP of Performance Marketing at Stop Soldier Suicide. You’ll hear insights into Stop Soldier Suicide's marketing approach and Cameron's experience applying digital marketing strategies from high-growth companies to innovative nonprofits.
Cameron shares how Stop Soldier Suicide has separated their fundraising channels into distinct "products" to optimize each individually, their success with Facebook fundraisers, and best practices for measuring marketing performance holistically across channels, as well as the importance of testing and experimentation. This convo offers nonprofit marketers practical advice on optimizing the donor journey with data and mobilizing supporter networks. You don’t want to miss it 🎧
Good Marketing Unplugged
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
