Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
Solution-Based Storytelling: How This Nonprofit Uses Girl-Led Activism to Grow Awareness & Impact with Kate Lord
Good Marketing Unplugged
29 minutes 30 seconds
1 year ago
Solution-Based Storytelling: How This Nonprofit Uses Girl-Led Activism to Grow Awareness & Impact with Kate Lord
“I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on, and what you made before. And then ask them, “What do you think? What are your ideas? If you could make a campaign for this organization? What would you do?””
This week in the studio we’re joined by Kate Lord, Director of Advocacy and Communications at She's the First. She discusses the innovative Girl Activist Fellowship program launched last year that empowered 30 girls to create and lead four advocacy campaigns for the organization. Kate shares details about the campaigns around poetry, children's books, art shows, and interviews. Tune in for powerful conversation about how to create campaigns with blended outcomes across programs, communities, and donor engagement. You’ll hear best practices for designing community-driven campaigns that achieve mission impact at scale through grassroots leadership and partnership.
Good Marketing Unplugged
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
