Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
Making Better Decisions with Data: A Conversation on the Human Side of Digital Transformation - Tim Lockie
Good Marketing Unplugged
36 minutes 13 seconds
2 years ago
Making Better Decisions with Data: A Conversation on the Human Side of Digital Transformation - Tim Lockie
“What would it look like if I made more decisions and better decisions through more data, and even more importantly, better data?”
Tim Lockie, founder of The Human Stack is in the studio today! Noah sits down with Tim to discuss making better decisions through data and digital transformation. Tune in as Tim shares his journey from nonprofit work to founding The Human Stack after seeing how few organizations truly use data to make decisions. He breaks down the difference between having data and using data to make decisions. Tim also introduces the concepts of the "Human Stack" and levels of digital maturity. Noah and Tim discuss how to evaluate where your organization is at in making data-informed decisions. They explore the importance of belonging in technology adoption and moving people along the spectrum from resistant to resilient users. This thought-provoking conversation provides practical tips for leaders looking to improve data use and digital transformation with a human-centered approach.
Episode Highlights
Using data to make decisions in marketing (5:00)
Data-informed decision-making and evaluating data trust (9:00)
Creating a “human stack” for effective team performance (15:00)
Digital maturity and technology adoption (19:00)
Technology adoption and organizational culture (26:00)
About Tim:
Tim has 20 years of organization experience as a volunteer, youth worker, camp counselor, music instructor, foster parent, getaway driver for teens in danger, board member, finance director, bookkeeper, recruiter, and community administrator…the list goes on.
He has seen system deficiencies range from missed opportunities to damaged relationships in these capacities. Tim believes that Digital Transformation is affordable and scalable with nonprofits of all sizes and is obsessed with The Human Stack. You can hear more from him and his co-host Tracy Kronzak on the Why IT Matters podcast.
Guest links:
Tim’s LinkedIn Profile: https://www.linkedin.com/in/tlockie
Additional links:
The Human Stack
FREE Nonprofit Digital Health Quiz
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Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
Good Marketing Unplugged
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
