Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
How To Put The Good Back Into Marketing — Jon McCoy and Becky Endicott
Good Marketing Unplugged
18 minutes 38 seconds
2 years ago
How To Put The Good Back Into Marketing — Jon McCoy and Becky Endicott
This week we’re mixing things up. Recorded LIVE during this year’s AFP ICON, Jon McCoy and Becky Endicott from We are for Good are in the driver’s seat, asking our weekly host, Noah Barnett, about key findings from the recently released State of Nonprofit Marketing report.
The report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors.
One of the biggest takeaways: marketing and fundraising aren’t just line items — they have the unique opportunity of making an impact on an entire organization’s health. From program to supporter impact, when marketers put the Good back into their marketing, communities win.
Guest links:
We are for Good: https://www.weareforgood.com/
Jon’s LinkedIn profile: https://www.linkedin.com/in/jonathanpmccoy/
Becky’s LinkedIn profile: https://www.linkedin.com/in/becky-endicott/
Noah’s LinkedIn profile: https://www.linkedin.com/in/noahbarnett/
Additional links:
The State of Nonprofit Marketing report: https://www.feathr.co/nonprofit-marketing-statistics
The Good Marketing Framework: https://www.feathr.co/resources/blog/good-marketing-framework
Feathr: https://www.feathr.co/
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Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, The Good Podcast Co (https://www.thegoodpodcast.co/), and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
Good Marketing Unplugged
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
