Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
How charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth (Rewind) — Brady Josephson
Good Marketing Unplugged
45 minutes 7 seconds
2 years ago
How charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth (Rewind) — Brady Josephson
What have you learned from recent initiatives?
Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand.
He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.
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Bio:
Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring.
Guest links:
Brady’s LinkedIn profile: https://www.linkedin.com/in/bradyjosephson
charity: water: charitywater.org
Playlist:
Make You Feel My Love by Bob Dylan
No Diggity by Blackstreet
Amazing Grace by John Newton
From Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…”
Good Marketing Unplugged
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
