Michael Wiser

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Good Folks, Doing Good Work

Pomelo Coffee Consulting

33 episodes

4 days ago

We interview folks throughout the coffee supply circle—from producers, exporters, importers and nearly everyone in between. The goal is to inspire you to bring more good into the world through your work, whether it’s in coffee or not. If #GoodFolksDoingGoodWork does anything, we hope it thrusts you into the kind of orbit you need to keep doing the good work you are already doing or to inspire you to bring something new into this world. WE HOPE YOU LEAVE WITH A sense of resonance - with you as a creator or aspiring creator. A sense of knowing - even though we aren’t with you physically. A sense of center - to stay the course & keep your values along the way. A sense of reminding - that at the beginning-middle-end of the day, you are human. Here’s to the becoming along the way and the moments in between.

Entrepreneurship

Business

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Entrepreneurship

Business

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Michael Wiser

Good Folks, Doing Good Work

1 hour 13 minutes 11 seconds

1 month ago

Michael Wiser

Connect with Michael & Cat & Cloud: ⁠⁠www.catandcloud.com⁠⁠

⁠⁠⁠ Buy a Book⁠⁠⁠

⁠⁠⁠ Sign Up for Junto⁠⁠⁠

⁠⁠⁠ Website⁠⁠⁠

for the good of the people — Pomelo

I got to sit down with Michael Wiser, the Marketing Team Lead at Cat and Cloud. He shared his journey from barista to creative director for a production company, and shared his perspective on branding, marketing, and design in the specialty coffee industry.

During our conversation, he emphasized the importance of being helpful, as a way of working and approaching work, whether that's in a cafe setting, with a wholesale account, or even an online buyer. Being helpful is good for everyone involved.

While talking about branding and packaging, Michael shared his take on the tension and balance between highlighting a coffee producer and ensuring your brand remains recognizable while evolving.

Please enjoy my conversation with Michael Wiser.

Intro Music: Niña by Mona Wonderlick

Mid Roll Music: by Niña by Mona Wonderlick

Outro Music: Naked by Mona Wonderlick