This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually co...
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This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually co...
Use The Relatable Expert Hook to Create Your Next Helpful Reel
Good Content with Shannon McKinstrie
13 minutes
5 days ago
Use The Relatable Expert Hook to Create Your Next Helpful Reel
When you create content you’re passionate about, your audience feels it, and that authenticity leads to better engagement and faster growth for your brand. Today, we’re talking about my tried and true R.E.P. hook formula: Relatable, Expertise, and Personal. We’ll discuss how to infuse these elements into your reels, using relatable words, recognizable brands or phrases, and personal storytelling to create effortless, trust-building content. I also share tips on structuring your hooks on scree...
Good Content with Shannon McKinstrie
This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually co...
