49. Customer Demographics and Psychographics

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Good Boss

Coco Studio

57 episodes

1 week ago

A creative business podcast for the inspired, emerging and relentless entrepreneurs. My name is Coralie and I run a multidisciplinary studio based in Perth called Coco Studio. My hope is that you will relate to the stories, lessons and advice shared throughout these episodes and take away something that can help you grow in your own creative business journey. Tune in every Tuesday to listen to an inspiring entrepreneur and every Friday to hear from my own personal journey. I appreciate all of you for listening!

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49. Customer Demographics and Psychographics

Good Boss

27 minutes 33 seconds

3 years ago

49. Customer Demographics and Psychographics

I am baaaackk and so happy about it ♡ Thank you for your patience with me while I took a couple of weeks off to recharge and regain the good BOSS energy that you all deserve.

The topic for today's solo episode was inspired by a few lines that I read in the book The E Myth by Michael Gerber. As I started my research it truly dawned on me how important understanding your customer demographics and psychographics are in ensuring a successful marketing model. I had so much fun learning more about the topic and collating all this research for you! Let me know if you end up creating your own customer models, I know I'm still refining mine right now.

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