It takes courage to reflect on questions about the purpose of our lives, our businesses, and what impact we want to make during our lifetime. Brian Megaw shares openly about his process of learning to notice his shifting engagement with his business and his questioning of the meaning and purpose of his business during the opportunistic pause of the pandemic. He outlines the steps he took and how, together with his family, they have transformed and revitalised River Valley Lodge into a business with holistic management principles at the heart. Brian also cautions against trying to quantify regeneration, but instead suggests we focus on encouraging life, learning to sense the vitality of our place and business through indicators for life. He suggests asking, “Are we encouraging life?” Brian’s story is a promising example of a mindset shift guiding and directing the practical shift needed to move his business in a more regenerative direction.    Join the conversation Join our LinkedIn network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.    Show notes and links River Valley - https://rivervalley.co.nz/ John Seymour - The Self-Sufficient Life - https://www.thriftbooks.com/a/john-seymour/203496/ Allan Savory -  holistic management - https://savory.global/holistic-management/  This podcast is created by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.  A huge thanks to UNESCO NZ for their support for this project.