The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
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The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
Marketing Lessons: Introduction to Kapferer’s Brand Prism
Good Assumptions: Marketing Unpacked
8 minutes 35 seconds
1 year ago
Marketing Lessons: Introduction to Kapferer’s Brand Prism
Branding has come a long way since we were putting our mark on the things we wanted to sell. This is a brief introduction to one of the most used Branding Frameworks out there: Kapferer’s Brand Prism. The rise of social media and other technologies has stretched this model a bit thin, but it's the perfect Framework to use when you are Just Getting Started to lay the foundations of your Brand Guidelines.
Good Assumptions: Marketing Unpacked
The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
