The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
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The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
Influence Unleashed: How Wendy's used BIM to Find the Beef
Good Assumptions: Marketing Unpacked
10 minutes 39 seconds
1 year ago
Influence Unleashed: How Wendy's used BIM to Find the Beef
Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.
Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore:
Cognitive Drivers
Emotional Drivers
Social Influence
Environment & Design
Note: Generated by NotebookLM
Good Assumptions: Marketing Unpacked
The Good Assumptions Marketing Podcast delves into the intricacies of marketing strategies, behavioral science, and industry trends. Leveraging Google’s NotebookLM, each episode offers in-depth analyses and actionable insights to help marketers and business leaders make informed decisions. From exploring the psychology behind successful campaigns to discussing the latest in digital marketing tools, the podcast provides a comprehensive understanding of the marketing landscape. Listeners can expect expert interviews, case studies, and practical advice tailored to both seasoned professionals and newcomers in the field. Stay ahead in the ever-evolving world of marketing with the Good Assumptions Marketing Podcast.
