From Chicago to the Big Apple, This week in New York we sat down with Brandon Snower, the visionary founder of “Le Alfré”, a men's clothing brand redefining classic menswear with a modern twist. Brandon shares his inspiring journey from Chicago to New York City, detailing his bold transition from a Wall Street career to the fashion industry. In 2021, driven by a desire to infuse elegance and playfulness into men's fashion, he founded Le Alfré. With limited capital and a one-way ticket to Europe, Brandon immersed himself in learning from European factories, collaborating with some of the best fabric mills and artisans to ensure top-quality craftsmanship. 

By 2022, Le Alfré launched its first collection of shirts, emphasizing a blend of traditional craftsmanship with innovative styles. The brand's commitment to quality and unique design quickly garnered attention, leading to features in prominent publications like The Wall Street Journal. In 2023, Le Alfré opened its first store, marking a significant milestone in its rapid growth. Today, the brand offers worldwide shipping, catering to a global clientele that appreciates its cool and elegant menswear. 

Throughout our conversation, Brandon opens up about the challenges he faced, endless work nights, sleeping on couches, and risking all his capital, to build one of New York's most iconic rising brands. His story is a testament to the power of self-belief and unwavering vision, serving as an inspiring example for young entrepreneurs aiming to create something unique and valuable in a saturated industry.

Episode available on all streaming platforms. Tune in to hear Brandon's candid insights and learn how Le Alfré is setting new standards in men's fashion.

Social Media Brandon & Le Alfré: https://lealfre.com https://www.instagram.com/le.alfre/ https://www.instagram.com/brandon.snower/ https://www.linkedin.com/in/brandonsnower/