Whether in real life or in the digital world, there are 3 things you absolutely have to do if you want to grow a trusting and appreciative audience.
Here's a 6-min episode on exactly how to do it...
In short, we need to be diverse in our topics/knowledge to be interesting (curation), we need to listen and engage ($1.80 strategy), and we need to bring our own empathetic voice (creation/documentation)...relating to the interests, questions, challenges that our audience faces.
This isn't a quick win...but it's a big win if you can manage.