In a world where AI models are shaping what the market knows—and doesn’t know—about your company, public relations is no longer optional. It’s existential.

Anthony Kennada sits down with Emilie Gerber, founder of Six Eastern and longtime comms leader for startups and venture firms, to explore how PR has shifted from a “nice-to-have” to a core survival strategy for B2B brands.

They unpack why credibility and third-party validation are now mission critical, how earned and owned media actually complement (not compete with) one another, and what it takes to build brand trust in an AI-driven world.

Topics we cover:

– Why AI has revived the importance of third-party media citations

– The limits of trying to “game” LLMs with PR coverage

– How owned media and PR should work hand-in-hand

– Practical ways CMOs and founders can build credibility with reporters, podcasts, and niche outlets

– Why authenticity and humanity—not hype—are what resonate most with media

If you’re a founder, CMO, or marketing leader trying to understand how to stay visible and credible in the Intelligence Age, this episode will help you reframe PR as a foundational piece of your go-to-market strategy.