Why Marketing Needs Friction to Save Its Soul (with Robert Rose)

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The Brand Humanity Show

Goldenhour

10 episodes

1 day ago

Artificial Intelligence is rewriting every rule in business — and the old marketing playbook no longer works. The Brand Humanity Show explores how B2B founders, CMOs, and operators can build brands that stay human in an age defined by machines — and how the humans behind those brands can stay grounded, creative, and whole while the world accelerates around them. Hosted by Anthony Kennada and Scott Salkin, co-founders of Goldenhour, each episode features honest conversations with influential voices across business, technology, and culture — decoding what’s changing, what still matters, and how authenticity, emotion, and purpose become real competitive advantages. Because in the age of AI, the most human brands — and leaders — will win.

Marketing

Business

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Marketing

Business

Why Marketing Needs Friction to Save Its Soul (with Robert Rose)

The Brand Humanity Show

50 minutes

2 months ago

Why Marketing Needs Friction to Save Its Soul (with Robert Rose)

Speed and efficiency have become the default values in business — but in the process, marketing is losing its creativity, humanity, and soul. Anthony Kennada sits down with Robert Rose (best-selling author of Valuable Friction and co-founder of the Content Marketing Institute) to explore why slowing down might actually be the most radical strategy in today’s AI-driven world.

They unpack the dangers of treating marketing as a machine, the role of authenticity in an era of “feature-function” startups, and how leaders can introduce valuable friction into their work to build brands that last.

Topics we cover:

– Why “real beats perfect” in content and campaigns

– How AI can help (or hurt) creativity and brand trust

– The difference between building for the moment vs. building for the brand

– Why owned media must be treated like a product, not a tactic

– Practical ways to reintroduce friction that sparks creativity

If you’re a CMO, founder, or marketing leader feeling trapped in the Cult of Speed, this episode will challenge you to rethink how you create, lead, and build brands with lasting value.