Why Executives Must Show Up on LinkedIn (with Melissa Rosenthal)

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The Brand Humanity Show

Goldenhour

10 episodes

17 hours ago

Artificial Intelligence is rewriting every rule in business — and the old marketing playbook no longer works. The Brand Humanity Show explores how B2B founders, CMOs, and operators can build brands that stay human in an age defined by machines — and how the humans behind those brands can stay grounded, creative, and whole while the world accelerates around them. Hosted by Anthony Kennada and Scott Salkin, co-founders of Goldenhour, each episode features honest conversations with influential voices across business, technology, and culture — decoding what’s changing, what still matters, and how authenticity, emotion, and purpose become real competitive advantages. Because in the age of AI, the most human brands — and leaders — will win.

Marketing

Business

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Marketing

Business

Why Executives Must Show Up on LinkedIn (with Melissa Rosenthal)

The Brand Humanity Show

50 minutes

2 months ago

Why Executives Must Show Up on LinkedIn (with Melissa Rosenthal)

Executives today can’t afford to hide behind their company logo. Customers want to buy from people — leaders with a point of view, a vision of the future, and the courage to show up authentically. Anthony Kennada sits down with Melissa Rosenthal (Co-founder & CEO of Outlever, former BuzzFeed, Cheddar, and ClickUp exec) to unpack the shifting role of executives on LinkedIn and beyond. They explore why visibility matters, how to balance authenticity with professionalism, and what it takes to own your brand narrative in the AI era.

Topics we cover:

– The difference between being a “creator” and an executive with a voice

– Why authenticity (without oversharing) is the new currency of trust

– How to fight — or work with — the algorithm without losing your humanity

– The evolving relationship between rented channels (like LinkedIn) and owned media

– Practical ways to prepare leaders to succeed as spokespeople on social

If you’re an executive, founder, or marketing leader wondering how to stand out online without falling into the trap of “creator culture,” this episode will give you the playbook.