How The Sprite "Obey Your Thirst" Campaign Changed Advertising

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Gold Rush

Stupid Fly

9 episodes

8 months ago

An anthology of the understated moments of Hip-Hop history that helped propel the once underground culture to become the biggest genre of music in the world. Hosted by esteemed Hip-Hop journalist, Sean Kantrowitz (Okayplayer, The Questions).

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Music History

Music,

Music Interviews

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How The Sprite "Obey Your Thirst" Campaign Changed Advertising

Gold Rush

25 minutes 36 seconds

2 years ago

How The Sprite "Obey Your Thirst" Campaign Changed Advertising

Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.