Concerned about business sustainability? This week’s episode is a refreshingly optimistic conversation with Professor Chris Fleming and Professor Nick Barter, co-authors of the new book, Future Normal: 8 Questions to Create Businesses Your Children Will be Proud Of. Four years ago, Chris and Nick, both lecturers in Griffith University’s MBA program, realised a new paradigm had emerged around core business values - one which they wanted to develop further, and get into the hands of a wider audience. (As Chris points out, not everyone wants to spend a few years of their life and $50,000 on an MBA...) The outcome of their collaboration is a book which explores the idea that businesses are the really the tools we use to shape our world, so it follows that they also need to lead the charge in changing our world. This is not about businesses sacrificing profitability for future generations, but rather, how long-term business value is actually optimised when society thrives. Find out what a 'future normal' business looks like, and how small steps now can set you on the right path for both the planet and your bottom line.
About Chris
Chris Fleming is Professor of Economics at the Griffith Business School in Brisbane. Completing his doctorate at the University of Queensland, his career has spanned the public sector, academia (leading the Griffith MBA), and industry, providing advice on economic frameworks that align with our lived reality.
About Nick
Nick is Professor of Strategy and Sustainability at Griffith Business School in Brisbane. Completing his doctorate at the University of St Andrews, his career has included strategy consulting with Ernst & Young, leading the Griffith MBA and advising organisations on moving past myopic approaches.
Links
Professor Chris Fleming LinkedIn
Professor Nick Barter LinkedIn
Future Normal: 8 Questions to Create Businesses Your Children Will be Proud of
