In this episode I go over LinkedIn Ads from Aikido Security. I love their no BS but tongue in cheek approach to marketing and fantastic brand stunts (remember OnlyScans?). I also explained a framework I like that fits quite nicely into this approach.
Links
- Aikido Security in LinkedIn Ads library https://www.linkedin.com/ad-library/search?accountOwner=aikido+security
- Aikido Security https://www.aikido.dev/
- Jakub Czakon https://www.linkedin.com/in/jakub-czakon/
- LinkedIn Framework from Impactable https://www.youtube.com/watch?v=DqpiSyH7-Y8&list=PLkUlQWMs43Ej774fAkMc7kuTloulOu6zy
Chapters
- 00:00 Understanding Aikido's Advertising Strategy
- 03:13 Layers of Advertising: Cold, Retargeting, and Conversion
- 06:28 Creative Approaches in Cold Layer Advertising
- 09:26 Building Trust: Testimonials and Case Studies
- 12:33 Differentiation and Competitive Analysis
- 15:20 Thought Leadership and Community Engagement
- 18:24 Final Thoughts on Aikido's Advertising Success
Takeaways
- Aikido's ads are effective and engaging.
- Advertising can be broken down into three layers: cold, retargeting, and conversion.
- Creative content is crucial in the cold layer to attract interest.
- Testimonials and case studies build trust in the retargeting layer.
- Differentiation from competitors is key in advertising.
- Thought leadership can enhance community engagement.
- Using various ad formats can improve overall effectiveness.
- It's important to communicate product functionalities clearly.
- Building a strong pipeline is essential for growth.
- Continuous improvement in advertising strategies is necessary.
Keywords
Aikido, advertising strategy, LinkedIn ads, cold layer, retargeting, conversion, testimonials, case studies, differentiation, thought leadership
