On this episode of Going Big, host Kevin Gentry brings together two legends who have helped shape American politics and political fundraising from opposite ends of the spectrum: Roger Craver, the driving force behind progressive fundraising efforts for groups like the ACLU and Sierra Club, and Richard Viguerie, the conservative pioneer who transformed direct mail into a movement-building machine. Despite their sharp political differences, Roger and Richard share something bigger: decades of leadership, innovation, and an enduring friendship built on respect and shared experience. In this conversation, they reflect on the early days of grassroots organizing, the evolution of political fundraising, and how their work empowered citizens to act boldly and shape the future of the country. Kevin digs into the values that have kept both men grounded through decades of cultural and political change. Going big doesn’t mean going-along-to-get-along. It means trendsetting, innovation, big new ideas, and a willingness and openness to lead from your convictions while learning from others. Whether you’re in politics, fundraising, or just looking to make a bigger difference in the world, this conversation will challenge you to think bigger, listen harder, and lead with principle.