In this powerhouse conversation, Ayo Nova pulls back the curtain on 13 years of results-driven leadership—supporting more than 5,000 women and contributing to over $500M in client growth. She shares how prioritizing mental health and honoring her body has become a non-negotiable leadership strategy, not a luxury. Think sustainable growth, not burnout. Ayo walks us through syncing work with hormonal cycles, blending high-effort seasons with strategic rest, and building businesses that last.
We dive into her new book, The Future of Business is Female, the result of a four-year research sprint surveying 5,000+ women and distilling 400+ pages of insights into a 300-page guide that blends strategy, science, and sisterly truth-telling. Prepare for eye-opening stats, including why some industries may take 300–500 years to meaningfully improve at current rates—and what women can do now.
Ayo also spotlights the stakes of female underrepresentation in tech and AI, the real-world costs of male-centric design, and why authentic female leadership must replace manipulative, performative models. We unpack her platform strategy shift away from low-ROI channels toward community-rich spaces like Facebook, LinkedIn, and email. The throughline is clear: when women lead with health, data, and depth, businesses, families, and culture change for good.
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