In this episode of the Goal crazy podcast, Jason tackles the question many aspiring entrepreneurs ask: "what business should I start?". Jason discusses two different strategies: the "easy money approach" and the "dream driven approach". He explains that the first question to ask isn't what business to start, but what your "dream lifestyle" is that you want to create. Your business is the means, not the end; the lifestyle you want is the end.

After you discover your business idea, you need to validate it's a winner before you spend a bunch of money launching it. The episode explains how to do this by "seeking expert counsel" and finding someone who's already started a similar, successful business and asking them how they did it. Jason also talks about how to launch your business, with a focus on marketing. You'll learn that you need to tell people about your business so they can become customers and how "influencer marketing" can help you tap into an existing audience for free.

Find Jason on:

Website: goalcrazy.com

Join our book Review Team: https://goalcrazy.com/reviewteam