Get Your First Employees and First Clients ft Kerri Roberts (How she turned her previous employer into a paying customer)

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Goal Crazy: How To Start And Grow A Dream Driven Business

Jason VanDevere

90 episodes

6 days ago

Learn directly from 6, 7, and even 9-figure entrepreneurs how they built their businesses from the ground up. These are real, behind-the-scenes conversations about what works, what doesn’t, and what they wish they knew when they were starting out. Hosted by Jason VanDevere—author of Dream Driven, entrepreneur, real estate investor, and creator of the Goal Crazy Planner (used by over 40,000 business owners)—this podcast is your roadmap to finally launching the business you've been dreaming about. If you're serious about starting a business you love, this podcast is for you.

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Get Your First Employees and First Clients ft Kerri Roberts (How she turned her previous employer into a paying customer) | Ep. 80

Goal Crazy: How To Start And Grow A Dream Driven Business

46 minutes 22 seconds

3 months ago

Get Your First Employees and First Clients ft Kerri Roberts (How she turned her previous employer into a paying customer) | Ep. 80

In this episode of Goal Crazy Podcast, Jason sits down with Kerri Roberts, the CEO of Salt & Light Advisors. With 20 years of experience in corporate HR, Kerri decided to start her own firm to help small and mid-size businesses build the operational foundations they so often miss. She explains that many entrepreneurs are passionate about their service or product but overlook the essential HR structures needed to grow effectively, leading to preventable stress and chaos.

In their conversation, Kerri shares the unique story of how she transitioned from employee to entrepreneur by convincing her company to let her go and then hire her back as their first consultant. She offers practical advice for business owners on hiring their first employees, including the importance of setting 3 to 5 clear goals to define what success looks like in any role. They also discuss how creating structure isn't about being restrictive, but about giving owners and their teams the clarity needed to scale the business and sleep better at night.

Guest Links:

Website: https://kerrimroberts.com/

Company Site: https://www.saltandlightadvisors.com/

Book: https://www.amazon.com/HR-Easy-Button-Practical-Foundation/dp/B0FD91RDHY/ref=tmm_pap_swatch_0

Podcast: https://podcasts.apple.com/us/podcast/dont-waste-the-chaos/id1723388520