In this episode, Jason chats with Derek Kelly, a marketing agency owner who once swore he would never go into business. Derek shares his story of starting Clear Sound Consulting and how he shifted his perspective on sales from something "sleazy" to a way of building genuine, long-term relationships with clients. He talks about the early days of his business and the one-year window he had to make it work.

Derek breaks down his core marketing philosophy into three simple parts: understanding your audience, defining your brand, and clarifying your communication. He gives practical advice for anyone starting out, highlighting the power of referrals from your first few customers. He also shares a simple but effective strategy of calling past clients that can lead to immediate business and discusses when it's really the right time to start spending money on paid advertising.

Enjoy the show!

Guest Links:

Website: https://www.clearsoundconsulting.com/

Podcast: https://podcasts.apple.com/us/podcast/the-clearsound-podcast/id1725858995