Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
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Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss
Goa Cast | Official Podcast of Goafest
16 minutes
4 months ago
Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss
In this episode of Breakfast with the Boss, Vikram Mehra of Saregama joins us to discuss the evolution of music trends, particularly the shift from composition-driven to lyric-driven songs in the Gen Z era. Vikram emphasizes the influence of social media on music discovery and the increasing importance of experiential content. He also speaks on the role of music labels in nurturing new talent, the resurgence of retro music, and the integration of digital and live events.
Stay tuned for insights on the future of the music industry and personal anecdotes from Vikram's career. 00:00 Introduction and Welcome 00:20 The Evolution of Music Across Generations 02:36 The Role of Social Media in Music Discovery 03:59 Brand Marketing and Music Integration 05:23 The Rise of Retro and Live Events 07:09 Impact of COVID on Music and Movies 09:32 The Future of Music Labels 11:09 Personal Insights and Fun Questions 15:17 Conclusion and Final Thoughts
Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
