Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
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Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
Join us on Go Cast as we dive into a fun and insightful conversation with a seasoned social media creator, Zerxis Wadia. We explore phrases that cause instant anxiety, the necessity of 'circling back,' and filler lines used in the creative process. Zerxis shares their journey in using marketing clichés, maintaining brand partnerships, and sources of random inspiration, including a tattoo in a moving car for Land Rover. Discover the imaginative ways they describe their job, handle notifications, and choose between presenting to a sleepy boardroom or a hyperactive Gen Z focus group. Tune in for a candid look into the life of a creative professional.
00:00 Introduction
00:54 Common Filler Lines in Creative Work
01:17 The Creative Process Explained
01:46 Marketing Clichés and Trends
02:23 Brand Collaborations and Aspirations
03:18 Comfort Brands and Random Ideas
04:46 Describing the Job to a Child
05:05 Time-Draining Apps and Inspirations
06:23 Presenting to Different Audiences
07:16 Conclusion
Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
