Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
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Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
GoaCast 2025: Unlocking Brand Growth with Amazon Ads
Goa Cast | Official Podcast of Goafest
21 minutes
4 months ago
GoaCast 2025: Unlocking Brand Growth with Amazon Ads
In this episode of Ignite Leadership, join us for a breakfastchat with Karan Bedi Director & Head Amazon MX player and Girish Prabhu Vice President, Amazon Ads India and our host Anushka Chhikara as we explore the extensive offerings of Amazon Ads, the unique features of MX Player, and the broader OTT landscape in India.
Discover how Amazon helps brands reach the right customers both during and outside shopping experiences through various media products like Prime Video, Fire TV, and Alexa. Learn about the significance of relevant audiences, the evolving media landscape, and innovative advertising strategies including rapid brand integration and immersive ad formats. Dive into a rapid-fire segment discussing future content genres, balancing viewer engagement with brand satisfaction, and the underrated aspects of advertising.
00:00 Welcome to Ignite Leadership00:21 Amazon Ads: The Big Picture01:09 Reaching the Right Audience02:58 Brand Categories and Industries06:05 MX Player's Unique Position08:15 Content Creation and Audience Engagement09:45 OTT Strategy and Advertising11:21 Rapid Fire and Future Trends16:41 Innovations in Advertising20:17 Conclusion and Farewell
Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
