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Goa Cast | Official Podcast of Goafest
Ideabrew Studios
87 episodes
1 month ago
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
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Marketing
Arts,
Business
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All content for Goa Cast | Official Podcast of Goafest is the property of Ideabrew Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.
Show more...
Marketing
Arts,
Business
Episodes (20/87)
Goa Cast | Official Podcast of Goafest
Gautam Gambhir on Leadership, Branding, and Fearless Youth
Join us for an inspiring conversation with Gautam Gambhir—cricket legend, coach, politician, and changemaker. In this exclusive interview, Gambhir shares his unique perspective on leadership, the power of honesty, and what it takes to stay true to yourself in a fast-changing world. Gautam Gambhir shares his thoughts on brand-athlete partnerships and why authenticity matters. His advice for young Indians: be fearless, think big, and always give your best Whether you’re a marketer, sports fan, or aspiring leader, this episode is packed with wisdom and actionable takeaways. Don’t miss Gautam Gambhir’s honest answers and inspiring stories!
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1 month ago
3 minutes

Goa Cast | Official Podcast of Goafest
From Srivalli to Stardom: Javed Ali’s Inspiring Musical Journey
In this special episode of Goa Cast, we sit down with the incredibly talented playback singer Javed Ali! Join us as Javed shares stories behind his most iconic songs, including the life-changing "Srivalli," and opens up about his journey, inspirations, and the rituals that keep him grounded before every performance. From discussing the meaning behind his favorite lyrics to revealing the proudest moments of his career, Javed offers a candid look into the world of music, the importance of health and practice, and advice for aspiring singers. Plus, enjoy a special performance as he sings lines from his latest hit! Whether you're a fan of Bollywood music, an aspiring artist, or just love inspiring conversations, this episode is packed with insights, laughter, and heartfelt moments.
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1 month ago
11 minutes

Goa Cast | Official Podcast of Goafest
Jaideep Ahlawat on Authenticity, Branding & The Real Power of Storytelling
Join us for an insightful conversation with acclaimed actor Jaideep Ahlawat at Goa Fest. In this episode, Jaideep shares his candid thoughts on personal branding, the true essence of storytelling in advertising, and the importance of authenticity over commercialism. Whether you’re in marketing, a fan of Jaideep, or interested in the intersection of creativity and commerce, this episode offers valuable perspectives on staying true to your values in a fast-paced world.
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1 month ago
26 minutes

Goa Cast | Official Podcast of Goafest
Kareena Kapoor on Authenticity and Realness at Goa Fest
In this exclusive interview at Goa Fest, Kareena Kapoor discusses her thoughts and experiences attending the event for the first time. She shares insights on the importance of authenticity, especially for women, and reflects on her storied career in iconic brand campaigns. Kareena emphasizes the value of staying true to oneself, being relatable, and the evolving expectations of public figures today. Don't miss her key message on the importance of authenticity and grounding in the world of branding and entertainment.   00:00 Introduction 00:21 Discussing Women's Empowerment 00:38 Choosing the Right Brand Stories 01:38 Impactful Campaigns and Iconic Dialogues 02:19 Authenticity in Brand Partnerships 02:43 Building a Relatable Personal Brand 03:19 Advice for Young Women and Final Thoughts
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1 month ago
4 minutes

Goa Cast | Official Podcast of Goafest
Inside the Creative Mind: Zerxis Wadia
Join us on Go Cast as we dive into a fun and insightful conversation with a seasoned social media creator, Zerxis Wadia. We explore phrases that cause instant anxiety, the necessity of 'circling back,' and filler lines used in the creative process. Zerxis shares their journey in using marketing clichés, maintaining brand partnerships, and sources of random inspiration, including a tattoo in a moving car for Land Rover. Discover the imaginative ways they describe their job, handle notifications, and choose between presenting to a sleepy boardroom or a hyperactive Gen Z focus group. Tune in for a candid look into the life of a creative professional.   00:00 Introduction 00:54 Common Filler Lines in Creative Work 01:17 The Creative Process Explained 01:46 Marketing Clichés and Trends 02:23 Brand Collaborations and Aspirations 03:18 Comfort Brands and Random Ideas 04:46 Describing the Job to a Child 05:05 Time-Draining Apps and Inspirations 06:23 Presenting to Different Audiences 07:16 Conclusion
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2 months ago
7 minutes

Goa Cast | Official Podcast of Goafest
Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest
Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding.   00:00 Introduction   00:41 The Shift in Advertising Culture   02:23 Building Talented: A New Approach   03:18 The Role of Location in Advertising   05:49 Experiences and Insights from Mariam   08:48 Generational Perspectives in the Industry   17:48 Challenges Inherited from Older Generations   26:24 Rapid Fire and Future Aspirations   30:26 Conclusion and Takeaways   
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3 months ago
32 minutes

Goa Cast | Official Podcast of Goafest
Cross-Generational Insights: Amarjit Singh Batra & Anisha Bangera Discuss Creativity, Leadership, and Gen Z
In this episode, we join Amarjit Singh Batra and Anisha Bangera at Goa Fest to explore the connections and differences between professionals from different generations. They discuss the evolving consumer behavior on Spotify, the significance of empowering creators, and the innovative ways Spotify supports artists. Anisha shares insights from her role at Aditya Birla Capital, explaining how she simplifies finance for the masses. Together, they delve into the nuances of modern work culture, the influence of Gen Z, and personal reflections on leadership and career growth. Tune in for an enlightening cross-generational conversation!   00:00 Introduction  00:49 The Evolution of Consumer Behavior on Spotify   02:52 Supporting and Empowering Creators   07:46 Exploring Work Life and Career Insights   18:52 The Gen Z Perspective   24:11 Staying Motivated in Repetitive Work   30:44 Closing Thoughts and Fest Highlights 
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3 months ago
33 minutes

Goa Cast | Official Podcast of Goafest
Leadership Insights with Ajay Kakkar and Dheeraj Sinha: Transforming Brands and Navigating Change
In this episode of Ignite Leadership at Goa Fest features special guests Ajay Kakkar and Dheeraj Sinha. We dive deep into their experiences in leading brand transformation across various industries, including BFSI and corporate banking agencies. Ajay and Dheeraj share their perspectives on developing a leadership mindset, the challenges of relevancy vs. relatability in marketing, and the importance of good quality content. They also offer insights into surprising market opportunities, the importance of listening as a leader, and share personal anecdotes that shaped their leadership philosophies. Don't miss this enriching conversation packed with valuable lessons for any leader or aspiring marketer!    00:00 Introduction   00:22 Leadership Mindset in Brand Transformation   02:17 The Importance of Listening in Leadership   03:21 Balancing Relatability and Relevance in Marketing   07:46 The Role of Content in Marketing   10:35 Targeting the Right Audience in Marketing   12:32 Understanding Trends and Consumer Relevance   13:35 Relevance of Trends in Marketing   14:19 Indian Brands on the Global Stage   16:41 Memorable Early Career Campaigns   18:59 Controversial Leadership Decisions   21:56 Rapid Fire Questions on Marketing and Leadership 
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3 months ago
27 minutes

Goa Cast | Official Podcast of Goafest
The Journey from Big Agencies to Entrepreneurship: Raj Kamble's Story
In this episode of Ignite Leadership, join us at the Goa Fest for an insightful conversation with  Raj Kamble from Famous Innovations. Raj shares his journey transitioning from working at large global agencies to starting his own business. He discusses the importance of freedom and innovation, the challenges faced by entrepreneurs, the evolving landscape of advertising, and the role of creators versus influencers. Also, discover Raj's personal inspirations and his views on AI in the creative industry. Don't miss this episode filled with wisdom and experience from a seasoned industry leader.00:00 Introduction00:22 Raj Kamble's Journey: From Big Agencies to Entrepreneurship02:21 The Challenges and Rewards of Entrepreneurship08:44 The Role of Creators and Influencers in Advertising13:48 The Value of Genuine Engagement14:11 The Future of Social Media and Likes14:52 Helping Brands Stand Out on Social Media15:33 The Power of Authentic Advertising16:19 Creating Emotional Connections17:35 Investing in Quality Content18:32 Building Brand Equity19:16 Old School Creative Rules20:17 Finding Inspiration in Everyday Life21:44 The Impact of AI on Creativity22:34 The Importance of Human Interaction24:14 Conclusion and Final Thoughts
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3 months ago
25 minutes

Goa Cast | Official Podcast of Goafest
From Art School to Branding: Nick Eagleton's Creative Journey
In this episode of Ignite with the Creators, we sit down with Nick Eagleton, founder of Saboteur Studio and a D&AD Masterclass trainer. Nick shares his fascinating journey from an art school background in sculpture to becoming a successful figure in the branding and design industry. He provides insights into his creative process, the importance of emotional connection in branding, and the evolving role of AI in the creative space. Nick emphasizes the essential balance of staying informed about new technologies while enriching the human aspects of creativity. A must-watch for anyone interested in branding, creativity, and the future of AI in the industry.  00:00 Introduction 00:25 Nick's Sculptor Background 02:02 The Creative Process 04:44 Branding and Emotion 09:54 AI in the Creative Industry 14:33 Advice for Young Professionals 15:36 Conclusion and Farewell
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3 months ago
16 minutes

Goa Cast | Official Podcast of Goafest
Mastering the Art of Storytelling with Ram Madhvani
Join us in this insightful episode of Ignite Creators as we sit down with celebrated filmmaker Ram Madhvani at Goa Fest. Ram Madhvani, known for his remarkable work in feature films, web series, short films, and advertising, delves into the intricacies of his storytelling process. Discover how he adapts his craft across various formats, the importance of eliciting genuine emotions, and the challenges and triumphs along his creative journey. An inspiring conversation filled with valuable lessons for aspiring creators!00:00 Introduction00:23 Adapting Storytelling Across Formats01:08 The Business of Feelings in Advertising03:19 Creative Process: From Idea to Final Frame04:26 Identifying and Capturing the Right Feeling05:42 Testing and Validating Emotions10:41 Dealing with Feedback and Failure12:10 Balancing Commercial and Experimental Work17:15 Making Decisions in the Midst of Chaos17:36 Personal Practices for Well-being18:13 The Role of Intention in Advertising20:53 Advice for Young Professionals21:31 The Hero's Journey and Self-Knowledge23:44 Rapid Fire Questions29:30 Final Thoughts and Reflections
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3 months ago
32 minutes

Goa Cast | Official Podcast of Goafest
Bridging Generations in the Media Industry
Join us on this episode of Ignite Connections where we have an open conversation with Uday Mohan and Aarushi from Havas Media about cross-generational workplaces. We delve into how leadership styles have evolved over the decades, the impact of Gen Z in the workplace, and the importance of collaboration and adaptability in today's dynamic media landscape. From discussing the shift from traditional to digital media to the role of AI and new tools in work environments, this episode provides valuable insights for both seasoned professionals and the new generation entering the industry. 00:00 Introduction 00:21 Exploring Cross-Generational Workplaces 00:42 Leadership Evolution in Media 02:46 Adapting to New Generations 04:01 Questioning and Collaboration in Media 05:53 Generational Differences in Work Styles 08:50 Surprising Learnings Across Generations 12:04 Adoption of New Tools and Technologies 16:18 Final Thoughts and Takeaways
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3 months ago
23 minutes

Goa Cast | Official Podcast of Goafest
Navigating Change: Insights from Industry Leaders on Marketing and Leadership
Join us for a captivating episode of Ignite Leadership, recorded live at Goa Fest, featuring industry leaders Anupriya Acharya and Rohit Ohri. In this engaging breakfast chat, we delve into the world of marketing, advertising, and VR, exploring the evolving landscape of social media, the importance of relevance, and the balance between legacy and innovation. Our guests share their personal insights on leadership, consumer habits, and the impact of digital trends. Tune in to hear about the unspoken rules of marketing, lessons from small agencies, and valuable advice for young professionals in the industry. This episode is packed with valuable takeaways for anyone passionate about driving change and staying ahead in the dynamic world of marketing.  00:00 Introduction 00:55 Social Media Habits of Marketing Leaders 03:51 The Role of Social Media in Marketing Strategies 07:52 Navigating the Future of Branding 13:29 Evolution of Work Culture in Advertising 22:24 Driving Transformative Change in Agencies 24:04 Preserving Legacy in Brands 24:53 Balancing Tradition and Modernity 27:47 Leadership Insights on Organizational Change 33:31 Rapid Fire: Marketing Truths and Buzzwords 42:31 Advice for Aspiring Marketers 45:11 Conclusion and Final Thoughts 
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3 months ago
46 minutes

Goa Cast | Official Podcast of Goafest
Beyond Boundaries: Capturing Creativity in India's Marketing Landscape
In this engaging episode of Ignite Leadership, we are joined by marketing experts Biprorshee Das and Sujeet Kulkarni. We delve deep into the intricacies of the marketing world, discussing  Sujeet 's role as a marketing effectiveness consultant at Lions Advisory, and Biprorshee's experiences as the India editor at WARC. We explore the balance between global narratives and local cultural nuances in Indian advertising, the impact of storytelling, and the essence of creativity. Our guests share their journeys, the evolution of brand strategies, and the role of influencers in modern marketing. Don't miss this insightful conversation packed with valuable takeaways for marketers and business enthusiasts alike! 00:00 Introduction  00:24 Understanding Marketing Effectiveness01:48 Global vs. Local Advertising Strategies04:02 Personal Career Journeys08:39 Audience Engagement and Attention12:51 Unlearning and Core Principles16:03 Creativity in Advertising17:41 Rapid Fire Round21:50 Role of Influencers in Brand Building26:59 Conclusion and Final Thoughts
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3 months ago
29 minutes

Goa Cast | Official Podcast of Goafest
Unveiling the Magic of Music with Merlin D'Souza
In this episode, we dive into the magical world of music with Merlin D'Souza, a versatile music magician who's made her mark in branding, cinema, and theater. Discover her journey from being a copywriter to a renowned music producer, her process of creating sonic identities for global brands like MasterCard, HDFC Bank, and Tata Airlines, and her take on the raw yet structured nature of creativity. Merlin shares insights on her creative processes, her passion for curiosity, and the importance of listening deeply to music. Don't miss her tips for aspiring music producers and how she seamlessly blends creativity with technical prowess.    00:00 Introduction 01:09 Merlin's Journey into Music 02:21 The Creative Process 03:29 Sonic Branding and Major Projects 08:07 Balancing Creativity and Business 09:33 Advice for Aspiring Creatives 10:31 Conclusion and Final Thoughts 
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4 months ago
10 minutes

Goa Cast | Official Podcast of Goafest
Goa Fest - Navigating the Evolving Landscape of Marketing with Rishad Tobaccowala 
In this episode of Ignite Creators, we are joined by Rashad Tobaccowala. We dive into the changes in marketing and advertising over the past decades. Rashad discusses five major shifts in the industry: audience interaction, brand experience, content, data utilization, and enterprise connectivity. He emphasizes the importance of continuous learning, the evolving role of brands, and the power of the consumer. We also explore balancing legacy with relevance, maintaining a company's soul, and strategies for success in a rapidly changing digital world. Don't miss Rishad's insights on the future of creativity and marketing, especially from emerging markets.     00:00 Introduction 00:23 The Evolution of Marketing and Advertising  00:40 The Five Big Shifts in Marketing  03:24 The Pain of Change and the Power of Relevance  06:03 Balancing Legacy and Relevance in Branding  11:02 The Soul of a Business  13:06 Rapid Fire: Human Brands and Luxury Appeal  16:03 Exploring the ES Store Experience  16:36 The Evolution of Luxury Brands  19:16 The Importance of Honest Feedback  20:22 Advice for Young Marketers  22:56 Balancing Work and Personal Life  25:25 Final Thoughts and Reflections 
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4 months ago
27 minutes

Goa Cast | Official Podcast of Goafest
In Conversation with Vijay Verma: Roles, Reviews, and Real-Life Inspirations
In this episode of the Goa Cast, we sit down with actor Vijay Verma who opens up about his passion for cinema, the impact of reviews, and the importance of personal experiences in storytelling. He reminisces about his trips in Goa, memorable roles like the opening sequence in 'Gully Boy,' and the significant life lessons he's learned on set. The discussion also delves into the types of stories that need to be told in Indian cinema, emphasizing personal and honest narratives. He shares a touching anecdote about the kindness he's received and offers advice to aspiring actors, highlighting the importance of maintaining physical and mental health.   00:00 Introduction   00:29 The Impact of Reviews   01:54 Goa Experience   03:07 Memorable Roles and Scenes   04:14 Stories That Need to Be Told   06:13 Lessons from Life and Acting   07:40 Advice for Aspiring Actors   09:34 Memorable Fan Interactions   11:13 Final Thoughts and Farewell 
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4 months ago
11 minutes

Goa Cast | Official Podcast of Goafest
Vikram Mehra Discusses the Evolution of Music and Gen Z Trends | Breakfast with the Boss
In this episode of Breakfast with the Boss, Vikram Mehra of Saregama joins us to discuss the evolution of music trends, particularly the shift from composition-driven to lyric-driven songs in the Gen Z era. Vikram emphasizes the influence of social media on music discovery and the increasing importance of experiential content. He also speaks on the role of music labels in nurturing new talent, the resurgence of retro music, and the integration of digital and live events. Stay tuned for insights on the future of the music industry and personal anecdotes from Vikram's career.  00:00 Introduction and Welcome 00:20 The Evolution of Music Across Generations 02:36 The Role of Social Media in Music Discovery 03:59 Brand Marketing and Music Integration 05:23 The Rise of Retro and Live Events 07:09 Impact of COVID on Music and Movies 09:32 The Future of Music Labels 11:09 Personal Insights and Fun Questions 15:17 Conclusion and Final Thoughts 
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4 months ago
16 minutes

Goa Cast | Official Podcast of Goafest
Inside Abnormal Design Studio: Insights from Co-Founders Ravia Ohri and Sanyaa Mehrotra
On this episode of Goa Cast, we delve into the creative minds behind Abnormal Design Studio. In this episode, co-founders Ravia Ohri and Sanyaa Mehrotra share their journey, design philosophies, and what makes their studio unique. Learn about their biggest design pet peeves, how they tackle creative blocks, and the skills they believe are essential for up-and-coming designers. Plus, discover their insights on working with clients, the importance of contracts, and what it takes to keep your design process innovative.  00:00 Introduction to Ravia, Sanyaa and Abnormal Design Studio 00:26 Rapid-Fire Questions: Design Preferences and Inspirations 01:05 Design Philosophy and Client Interactions 02:25 Challenges and Skills in the Design Industry 05:02 Advice for Aspiring Designers 05:47 Conclusion and Final Thoughts
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4 months ago
5 minutes

Goa Cast | Official Podcast of Goafest
GoaCast 2025: Unlocking Brand Growth with Amazon Ads
In this episode of Ignite Leadership, join us for a breakfastchat with Karan Bedi Director & Head Amazon MX player and Girish Prabhu Vice President, Amazon Ads India and our host Anushka Chhikara as we explore the extensive offerings of Amazon Ads, the unique features of MX Player, and the broader OTT landscape in India. Discover how Amazon helps brands reach the right customers both during and outside shopping experiences through various media products like Prime Video, Fire TV, and Alexa. Learn about the significance of relevant audiences, the evolving media landscape, and innovative advertising strategies including rapid brand integration and immersive ad formats. Dive into a rapid-fire segment discussing future content genres, balancing viewer engagement with brand satisfaction, and the underrated aspects of advertising. 00:00 Welcome to Ignite Leadership00:21 Amazon Ads: The Big Picture01:09 Reaching the Right Audience02:58 Brand Categories and Industries06:05 MX Player's Unique Position08:15 Content Creation and Audience Engagement09:45 OTT Strategy and Advertising11:21 Rapid Fire and Future Trends16:41 Innovations in Advertising20:17 Conclusion and Farewell
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4 months ago
21 minutes

Goa Cast | Official Podcast of Goafest
Welcome to the official podcast of Goa Fest 2025! Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work. The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.