How to unlock enterprise value, delegate effectively & adapt systems to match goals We dive into the most persistent question every founder faces: ”where should you really spend your time?” From making pizzas in the early days to building national marketing campaigns, Joe shares how he decides what drives enterprise value, how he makes delegation an effective priority, and how to balance what fuels you with what fuels the business. 5 Key Takeaways: - Every “yes” is also a “no”: time is your scarcest resource. When you say yes to one thing you are saying no to something else. Choose wisely. - Delegate early in the day to unlock team productivity: if you’re the bottleneck, everything slows down. - Get in the weeds with curiosity: you don’t need to know it all, but you need to bring broad perspective to seemingly small decisions. - Reevaluate goals often: what mattered last year may not matter today and so your processes may be outdated. - Processes are hidden resources: multiply time and enterprise value. Plus Joe makes a confession about being the Chief Optimist.