If you’re an aspiring, new or even seasoned CMO, relaunching an entire brand is a pretty daunting task. With so much to do, it can be hard to know where to start. Yoni very kindly took us through his first hand experience of the process, and we can’t wait to share his insights with you.

Key talking points:

• Motivations for relaunching a brand.

• Identifying the problems your rebrand will solve.

• How to pin down the direction your rebrand will take.

• Gaining alignment in the rebranding process.