Product Led Growth Before Sales Delays Revenue Early Startups Need

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Go to Market Podcast

Leadbird.io

8 episodes

2 weeks ago

The leading go to market podcast in the US.

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The leading go to market podcast in the US.

Entrepreneurship

Business,

Marketing

Product Led Growth Before Sales Delays Revenue Early Startups Need

Go to Market Podcast

1 hour 3 minutes

10 months ago

Product Led Growth Before Sales Delays Revenue Early Startups Need

In this episode, I sat down with Stephen Hakami, CEO of Wiza, a leading B2B data provider. Stephen shared his entrepreneurial journey, starting from his experience in event sales where he identified the need for better data solutions. We discussed how he transformed this pain point into Wiza, which became one of the first tools to enable LinkedIn Sales Navigator search exports with verified contact information.

Stephen provided valuable insights on building a product-led growth (PLG) company while bootstrapping, and how they're now evolving to move upmarket. We explored Wiza's approach to data quality, their focus on accuracy in email verification, and how they handle complex challenges like managing company domains and email formats across different regions.

The conversation also covered current trends in the B2B data space, including waterfall enrichment, AI integration, and the future of cold email. Stephen shared his perspective on acquisition strategies in the B2B data space and how Wiza is positioning itself for continued growth.

Connect with Stephen 📲

LinkedIn: https://ca.linkedin.com/in/stephen-hakami-5babb21b0 X: https://x.com/stephenhakami
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Chapters:

0:00 - Introduction & Wiza's Origins
4:23 - Building a Bootstrapped SaaS
8:15 - Product-Led Growth Strategy
12:47 - Data Quality & Verification
19:32 - AI Integration & Future Trends
27:45 - Cold Email Effectiveness
38:16 - Acquisition Strategy
42:18 - Closing Thoughts

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🚀 Want more leads on a pay-per-lead model? Book a call here: https://www.leadbird.io/demo-booking

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You can also listen to the Go To Market Podcast on your favorite podcast platforms 👇

🎵 Spotify: https://open.spotify.com/episode/4g0hVMuABnzRFzVWJW4XkP?si=jAJK4-7MSZ2f7PhFv0-Qvw

🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/150-clients-per-account-manager-mastering-efficiency/id1772289456?i=1000679913022

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