In this go-to-market podcast episode, Eric Nowoslawski of Growth Engine X shares lead generation strategies for today's challenging landscape. He covers maintaining multiple email infrastructures, humanizing cold emails, and focusing on fundamentals rather than complex campaign structures. 

Brought to you by...

Leadbird.io

LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. 

Go to leadbird.io to learn more.

Chapters

00:21 - Email Infrastructure Diversification: Maintain multiple domains and inboxes for better deliverability.

01:36 - Humanizing Cold Emails: Focus on personalized messages over generic templates for engagement.

09:33 - Demand Capture vs. Demand Generation: Tailor strategies based on market awareness of services.

34:33 - Proactive Objection Handling: Address potential objections directly in email content.

35:36 - Leveraging Case Studies and Mechanisms: Highlight processes and mechanisms, not just case studies.

Keywords

cold email, lead generation, email deliverability, spam filters, email infrastructure, humanizing emails, email warming, domain reputation, case studies, demand capture, demand generation, outreach strategy, personalization, bounce rate, email campaigns, automation tools, client acquisition, market research, email copywriting, performance-driven emails, hyper-personalized emails

Host links

https://www.linkedin.com/in/nick-abraham

https://x.com/NickAbraham12

Guest links

https://www.linkedin.com/in/outboundphd

https://x.com/enowoslawski