In this episode, I spoke with Hans Dekker, a veteran in the cold email and B2B SaaS space. We discussed his experience founding and selling Lyne, an AI-powered cold email personalization tool, as well as his time working at companies like Growbots. Hans shared valuable insights on product-led growth models, the challenges of running a B2B SaaS business, and the importance of positioning and audience targeting. We also explored innovative go-to-market strategies, including content marketing and leveraging integrations with other tools.

The conversation then shifted to current trends and opportunities in the B2B space. We discussed the evolution of data providers like Apollo and ZoomInfo, the potential for intent data at the individual level, and the growing importance of deliverability in cold outreach. Hans emphasized the value of focusing on smaller, highly targeted lists and using multi-channel approaches to reach the right decision-makers. 

Brought to you by...

Leadbird.io

LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. 

Go to leadbird.io to learn more.

Chapters

(00:03:19) - Lyne: Product Evolution and Go-to-Market Strategy

(00:17:57) - SaaS vs Agency Business Models

(00:27:38) - Apollo's Move into Services

(00:33:05) - LinkedIn's Potential in B2B Data

(00:39:07) - Improving B2B Database Accuracy

Host links

https://www.linkedin.com/in/nick-abraham

https://x.com/NickAbraham12

Guest links

https://www.linkedin.com/in/itshansdekker/

Keywords:

cold email, SaaS, PLG, agency, data, Apollo, LinkedIn, deliverability, personalization, content marketing, product-led growth, B2B sales, AI, integrations, intent data