Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.
Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.
Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.
All content for Go-to-Market Playmakers is the property of Filament and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.
Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.
Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.
30. AI in Enterprise Tech Go-to-Market with Mark Vigoroso (The Enterprise Edge)
Go-to-Market Playmakers
57 minutes 32 seconds
2 months ago
30. AI in Enterprise Tech Go-to-Market with Mark Vigoroso (The Enterprise Edge)
The theme of our 30th podcast episode is “AI in Enterprise Tech Go-to-Market: Why Enterprise GTM Will Never Be the Same”.
Joining our host Jeremy Balius to discuss all things AI and Enterprise GTM is Mark Vigoroso from The Enterprise Edge.
Summary
In this episode, Mark Vigoroso joins host Jeremy Balius to unpack how AI, particularly local, containerized deployment models, is redefining enterprise go-to-market strategy.
Mark explains how the SAP-NVIDIA partnership exemplifies the shift toward “local AI”, a model that allows enterprises to deploy AI securely, compliantly, and at scale without compromising data sovereignty. This architectural shift is enabling faster time to value and unlocking AI adoption in highly regulated sectors like healthcare, finance, and government.
Mark argues that AI is not just transforming products. It’s reshaping buyer expectations and redefining how GTM teams must operate.
As skepticism and scrutiny among buying committees grow, vendors must now prove not just value, but safety and trustworthiness. AI-led GTM demands deeper industry verticalization, outcome-based messaging, and a renewed focus on differentiation.
Throughout the episode, Mark provides a clear, practical framework for go-to-market leaders who want to move beyond AI theatre and build sustainable, trusted growth in the enterprise space.
About Mark Vigoroso
Mark Vigoroso is the Founder and CEO of The Enterprise Edge, which equips B2B enterprise tech firms to grow, convert more funnel, increase M&A time-to-value and transform to sell as an advocate, not a vendor.
Mark has 30 years of deep, full-spectrum experience across the B2B enterprise technology ecosystem - spanning software, services, marketplaces, and consulting. He’s a 360° operator with deep tech and operations VP practitioner roots (NCR), executive software / services / tech vendor GTM experience (Qualcomm, Verizon Wireless, Oracle, Servigistics/PTC), and analyst/consultant/advisor CxO roles (Aberdeen Group, Reed Elsevier, ERP Today).
As a CEO, CRO, CCO and CMO, he’s repeatedly built and revitalized companies through strategic clarity, GTM reinvention, operational rigor, building and growing courageous cultures and teams, and humble leadership.
Connect with Mark on LinkedIn.
__________________
Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.
Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.
Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.
For more about Filament, visit our B2B tech marketing agency.
Check out our Web Designs, our Website Maintenance and our Website Security Solutions.
Follow Filament on LinkedIn.
Connect with Jeremy Balius.
Go-to-Market Playmakers
Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.
Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market.
Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.
