The theme of our 16th podcast episode is Revenue Growth Strategy. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Bardia Khalilifar from Conicio Advisory. Summary In this conversation, Bardia Khalilifar shares his extensive background in technology and business development, detailing his journey from network engineering to leading revenue growth strategies. He discusses the challenges and opportunities businesses face in 2024, emphasizing the importance of understanding customer needs and adapting to market changes. Bardia also highlights the role of fractional leadership in driving revenue growth without the overhead costs of full-time executives, providing insights into how businesses can navigate complexities and implement effective strategies. Bardia also stresses the significance of a holistic revenue operations framework to ensure long-term sustainability and customer retention. Key Takeaways 2024 presents challenges like macroeconomic uncertainty and changing buyer preferences. Data and automation, particularly AI, are seen as key opportunities for businesses. Resilience and scenario planning are crucial for adapting to market shifts. Fractional leadership offers flexibility and cost savings for businesses. Effective execution of strategies is as important as the strategies themselves.  Building partnerships enhances value propositions. Feedback loops from customers drive product improvement. Common pitfalls include premature scaling and siloed teams. Customer retention is more cost-effective than acquisition. Data hygiene is essential for informed decision-making. Revenue operations should be a unified effort across departments. Calculated risks are necessary for scaling effectively. About Bardia Khalilifar Bardia Khalilifar is a seasoned technology leader whose nearly 20-year career has spanned network engineering, business development, cybersecurity, and cloud services. He has held key leadership roles at industry giants like Cisco, Dicker Data, and Hewlett Packard Enterprise, consistently driving revenue growth and market expansion. His international experience includes overseeing strategic partnerships and customer alliances across Australia, New Zealand, APAC, Europe, and North America. Today, as the Founder and Managing Partner of Conicio Advisory, Bardia helps technology companies—from MSPs and CSPs to SIs, ISVs, distributors, and vendors—develop growth strategies, refine go-to-market plans, and strengthen their partnerships. His work is defined by a deep understanding of client needs, a focus on innovation, and a proven track record of guiding businesses toward sustainable success. Connect with Bardia on LinkedIn. _________________ B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.