From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.
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From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.
G2’s Michelle Vu on winning with context in B2B sales
Go-to-market Mavericks
70 hours
9 months ago
G2’s Michelle Vu on winning with context in B2B sales
In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why:
- ICP is about more than acquisition
- AI wins compound over time
- Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
Go-to-market Mavericks
From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.