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Go to Market Mastery
Alexander Kohler
36 episodes
9 months ago
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑
Show more...
Marketing
Business,
Entrepreneurship
RSS
All content for Go to Market Mastery is the property of Alexander Kohler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑
Show more...
Marketing
Business,
Entrepreneurship
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Gearing Product and GTM I Björn W. Schäfer - Founder @Rowing8
Go to Market Mastery
44 minutes
1 year ago
Gearing Product and GTM I Björn W. Schäfer - Founder @Rowing8

In this episode Alexander and Björn talk about strategies for building and scaling start-ups. They emphasise simplicity, transparency and data-driven decision-making. Björn gives insights into successful startups and emphasises factors such as deep market knowledge, transparency, ownership and tracking implementation. They emphasise the importance of establishing a feedback loop between product and go-to-market teams and using real customer data. Overall, their discussion offers valuable insight into strategic considerations for startup growth.

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Questions ?

Alex:

alexander@sellabl.co

Alex´s LinkedIn


Björn:

Björn´s LinkedIn

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00:00 - 04:43 Introduction

04:43 - 08:03 Transparency and Decision-Making

08:03 - 12:30 Leveraging Real Customer Data

12:30 - 16:58 Deep Market Knowledge

16:58 - 21:15 Simplifying Decision-Making

21:15 - 24:27 Identifying Market Needs and Prioritizing Features 

24:45 - 30:23 Lean Approaches and the Role of AI in Startups

30:23 - 36:11 Building Effective Feedback Loops between Product and Go-To-Market 



36:11 - 44:06 Exemplifying Success: Lessons from High-Performing Startups 


Go to Market Mastery
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑