In this podcast episode, Alex and Mark discuss the importance of creating B2B content that converts. They explore the evolution of B2B marketing over time and the channels that modern companies should focus on. They emphasize the value of building a newsletter audience and leveraging LinkedIn as a distribution channel. They also discuss the concept of programmatic SEO and the power of thought leadership content. While YouTube and podcasts can be effective channels, they may not always be the best fit for B2B SaaS businesses. Overall, the key is to create content that addresses different time horizons and provides value to the audience.
--
Questions?
Alex:
alexander@sellabl.co
Mark:
Mark's LinkedIn
--
Timestamps:
00:00 Introduction
03:46 Guest Introduction and Background
07:23 Evolution of B2B Marketing and Content Creation
12:20 Choosing the Right Channels for B2B Companies
18:21 Building a Newsletter Audience
20:26 Leveraging LinkedIn as a Distribution Channel
27:39 Creating Content for Reach and Conversion
31:18 Categories of Content and Channel Selection
38:22 YouTube and Podcasts as Channels
44:12 Conclusion and Closing Remarks