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Go to Market Mastery
Alexander Kohler
36 episodes
9 months ago
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑
Show more...
Marketing
Business,
Entrepreneurship
RSS
All content for Go to Market Mastery is the property of Alexander Kohler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑
Show more...
Marketing
Business,
Entrepreneurship
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Building a Sales Team with Few Resources I Kevin Meyer - Enterprise Sales Director @Corsearch
Go to Market Mastery
46 minutes
1 year ago
Building a Sales Team with Few Resources I Kevin Meyer - Enterprise Sales Director @Corsearch

In this episode, Alexander Kohler and Kevin discuss the challenges of building and managing sales teams with limited resources. Kevin shares his journey from selling beer mugs to leading sales teams, emphasizing the value of hiring motivated young reps. He describes turning a minimal operation into a successful team, highlighting the importance of managing remote teams and fostering a supportive culture. Kevin also touches on people management, pressures from upper management, incentivizing quality over quantity, and the need for proper delegation. The episode offers valuable insights and practical advice for startups on creating effective and motivated sales teams with few resources.
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Questions?


Alexander Kohler:

alexander@sellabl.co 

Alex´s LinkedIn

Kevin Meyer:
Kevin´s LinkedIn

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00:00 - 01:07 Introduction and technical difficulties with the podcasting tool.


01:07 - 02:36 Kevin introduces himself and his background in sales.


02:36 - 04:41 Kevin shares his early experiences in sales and how he started.


04:41 - 07:25 Kevin's first job in tech sales and how he transitioned into the role.


07:25 - 08:45 Discussion about building a sales team with limited resources.


08:45 - 11:06 Kevin's experience building sales teams in Berlin and Barcelona.


11:06 - 13:20 Challenges and successes of training and managing working students.


13:20 - 15:10 Comparison of hiring junior reps vs. working students.


15:10 - 17:22 Insights on managing a remote sales team and maintaining motivation.


17:22 - 19:10 Tools and methods Kevin used to manage and train his team.


19:10 - 21:26 Kevin's daily routine managing the sales team and generating leads.


21:26 - 23:39 Importance of call shadowing and providing feedback to junior reps.


23:39 - 25:06 Handling feedback and training junior reps effectively.


27:45 - 30:06 Kevin discusses challenges in hiring junior sales reps under time pressure.


30:44 - 33:51 Kevin shares strategies for managing pressure from senior leadership.


34:00 - 40:15 Kevin reflects on the benefits of hiring senior sales staff to support team growth and outlines effective commission models for junior sales reps based on meeting and deal outcomes.


40:23 - 44:31 Kevin concludes with insights on learning through hands-on experience and the importance of early delegation in managing workload and team dynamics effectively.


Go to Market Mastery
Welcome to the GTM Mastery Podcast, hosted by Alexander Kohler. Delve into the dynamic world of Go to Market strategies, tailor-made for Founders and Go to Market Professionals. Join insightful conversations with industry experts, uncovering successful tactics and navigating common challenges. Stay ahead of market trends, refine customer engagement, and chart your path to triumph. Tune in to amplify your strategic prowess and become a Go-to-Market Master 👑