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Shark Tank TV Episode on YouTube
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Biography of Desiree Haller
Desiree Haller: Entrepreneur, Innovator, and Co-Founder of SubSafe
Desiree Haller is a passionate entrepreneur, innovator, and co-founder of SubSafe, a brand dedicated to keeping sandwiches fresh and protected for adventurers, boaters, and beachgoers everywhere. With a keen eye for problem-solving and a drive for business success, Desirée has turned a simple idea into a thriving company that has gained national recognition.
The idea for SubSafe came from a personal frustration—soggy sandwiches. Desirée and her husband, Adam Haller, were avid boaters who loved packing sandwiches for their trips, only to find them crushed or waterlogged. This led them to develop SubSafe, a waterproof, crush-proof container specifically designed to keep subs fresh and intact. Their innovative solution quickly gained traction among outdoor enthusiasts and food lovers alike.
In 2019, Desirée and Adam took their invention to ABC’s Shark Tank, where they impressed investors with their product’s practicality and market potential. They secured a deal with business moguls Mark Cuban and Charles Barkley, propelling SubSafe into the spotlight and expanding its reach.
Since its launch, SubSafe has evolved beyond just sandwich protection. Under Desirée’s leadership, the brand has expanded its product line, focusing on high-quality, reusable food storage solutions that cater to outdoor lifestyles. Her commitment to sustainability and convenience has helped the company gain loyal customers worldwide.
Beyond her success with SubSafe, Desirée is an advocate for women in entrepreneurship. She actively shares her journey to inspire others to pursue their business ideas with confidence and resilience.
Desirée continues to lead SubSafe with a focus on innovation, sustainability, and expanding the brand’s product offerings. Her journey from a simple idea to a nationally recognized brand is a testament to her business acumen and entrepreneurial spirit.
As SubSafe grows, Desirée remains dedicated to providing practical solutions for everyday problems—one sandwich at a time.
The Birth of SubSafeNational Recognition & Shark Tank SuccessEntrepreneurial Growth & ImpactA Vision for the Future