Nonprofit Fundraising & Marketing Podcast by Pursuant
213 episodes
1 month ago
In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are asking: what’s next?
Debbie shares how stations are navigating the immediate influx of donor support, the risks of relying on that short-term crisis giving, and the critical need to reframe this moment as a “new reality” rather than a temporary hurdle. She outlines strategies for sustaining momentum – stewardship that deepens trust, digital-first acquisition, and data-driven, mid-level upgrades that unlock donor potential.
She talks about why closer collaboration among development, finance, and leadership is essential for resilience — and how proven tools like GivingDNA, staff augmentation, and AGP’s Mid-Level Accelerator can help stations not only stabilize but thrive.
Whether you lead a station, steward its donors, or build fundraising strategies, this conversation offers practical insights for moving beyond survival and into long-term growth.
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In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are asking: what’s next?
Debbie shares how stations are navigating the immediate influx of donor support, the risks of relying on that short-term crisis giving, and the critical need to reframe this moment as a “new reality” rather than a temporary hurdle. She outlines strategies for sustaining momentum – stewardship that deepens trust, digital-first acquisition, and data-driven, mid-level upgrades that unlock donor potential.
She talks about why closer collaboration among development, finance, and leadership is essential for resilience — and how proven tools like GivingDNA, staff augmentation, and AGP’s Mid-Level Accelerator can help stations not only stabilize but thrive.
Whether you lead a station, steward its donors, or build fundraising strategies, this conversation offers practical insights for moving beyond survival and into long-term growth.
Uncovering Your Omnichannel ROI Through Attribution
Go Beyond Fundraising: The Podcast for Nonprofits
29 minutes 50 seconds
1 year ago
Uncovering Your Omnichannel ROI Through Attribution
As you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message?
Measuring an omnichannel campaign gives a holistic view of your engagement and performance. In this episode of the Go Beyond Fundraising podcast, we break down the attribution methods that can best help you wrangle all the metrics you’re tracking so you can more clearly communicate your ROI.
Learn the difference between direct, indirect, and time-based attribution models, then put them to work in your presentations to executive leadership and board members. And if this all sounds too complex, we offer three easy tips to get you started.
Go Beyond Fundraising: The Podcast for Nonprofits
In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are asking: what’s next?
Debbie shares how stations are navigating the immediate influx of donor support, the risks of relying on that short-term crisis giving, and the critical need to reframe this moment as a “new reality” rather than a temporary hurdle. She outlines strategies for sustaining momentum – stewardship that deepens trust, digital-first acquisition, and data-driven, mid-level upgrades that unlock donor potential.
She talks about why closer collaboration among development, finance, and leadership is essential for resilience — and how proven tools like GivingDNA, staff augmentation, and AGP’s Mid-Level Accelerator can help stations not only stabilize but thrive.
Whether you lead a station, steward its donors, or build fundraising strategies, this conversation offers practical insights for moving beyond survival and into long-term growth.
