Lip Liner STAY‑N and the Rise of Sacheu: Sarah Cheung’s Founder Story

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Gloss Angeles

Kirbie Johnson and Sara Tan

500 episodes

4 days ago

Co-hosts and longtime beauty journalists Kirbie Johnson and Sara Tan give their perspective on all things makeup, skincare, and wellness at the intersection of pop culture and entertainment. Experts in the field and friends IRL, they pull back the curtain on trends, treatments and popular products — all the things you're likely searching or watching on TikTok. (They'd know — they've spent 10 years creating and optimizing editorial content for mainstream digital beauty publishers.) Tuesday episodes reveal the most notable beauty headlines with informed takes while Friday episodes feature guests from experts in the industry to celebrity spokespeople, including Hailey Bieber, Halsey, Selena Gomez; Dr. Jason Diamond, Danessa Myricks, Mario Dedivanovic, The Lipstick Lesbians and more.

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Hosted on Acast. See acast.com/privacy for more information.

Lip Liner STAY‑N and the Rise of Sacheu: Sarah Cheung’s Founder Story

Gloss Angeles

29 minutes 54 seconds

3 weeks ago

Lip Liner STAY‑N and the Rise of Sacheu: Sarah Cheung’s Founder Story

This week, we’re joined by Sarah Cheung: beauty content creator turned founder of the viral brand Sacheu Beauty. You’ve probably seen (or worn) her game-changing Lip Liner STAY-N (Billie Eilish, Kirbie, and Sara are all fans!) which sells every six seconds and has redefined what it means for makeup to actually last.

We chat with Sarah about the journey from filming beauty tutorials to formulating hit products, what inspired her leap into entrepreneurship, and how she built a loyal community in a crowded market. She shares the story behind Lip STAY-N, how personal frustration sparked innovation, and what makes Sacheu’s formulas truly innovative.

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