Bonza promises to be the independent low-cost airline that many Australian consumers have wished for. Still, some are sceptical that the market can support another operator.
Bonza, funded by the US private investment group 777 Partners, stated that it would begin flying next year, using Boeing 737-8 planes.
According to CEO Tim Jordan, the company’s aim would be to provide routes into leisure destinations where connections constrain travel via big cities.
However, breaking into Australia’s duopoly airline business is a far easier process than it appears.