Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Scudder, The Manufacturing Maven, Chief Marketing Officer at SourceDay.

A podcast host in her own right. She is a new Texan and has not lived through a Texas summer before. She is learning how to exercise outside in the humidity. She feels it has been an awesome move to become a CMO and join the Source Day team last year.

We kick off by asking Sarah to share her career story and what has led her to where she is today.

• Runway model in high school.
• Looked at the business industry in her twenties.
• Double major.
• Business and marketing.
• Involved in everything on campus.
• Technology-focused solution.
• One of the top 3 salespeople in the nation.
• Demand Gen engines.

We ask Sarah to tell us about the content and the demand generation piece.

• Supply chain.
• The buyer role.
• Secure supply chain.
• Covid is one of the best things that ever happened to the supply chain industry.
• Progressive buyers.

Then we ask Sarah what successes around demand gen is she seeing out there.

• Stigma is out of control.
• On the pulse of the customer.
• Get out and get involved.
• Subject Matter Expert.
• Customer insights programme.
• Customer advisory group.

Next, we ask Sarah to share any glass ceilings that she has come across and does she have any advice for other women.

• Never reported to a female.
• Very male-dominated industry in the country.
• Do your own learning and education.
• Entrepreneurs make better marketers.
• Work for a good boss.
• Constantly learning.

Lastly, we ask Sarah, how she best stays organised.

• A no-meeting day.