Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Erica Lanyon, a marketing leader and a growing market demand gen specialist in B2B marketing. She has been a consultant in corporate marketing for most of her career, enabling her to identify the right prospects in the right markets and engage with them along the customer-buying journey. She has a knack for building marketing departments from the ground up and transforming them into accountable, revenue-generating centres of excellence. Specialising in demand generation, marketing automation, campaign management, building & maintaining lead scoring models, and closed loop reporting to name a few.
We kick off by asking Erica to share her career journey so far and what has led her to where she is today.
Then we ask Erica how she feels things have changed in the marketing world since she first started.
Next, we ask Erica how has she found selling accountability.
Then we ask Erica what is the difference between lead generation and demand generation.
In terms of personas, we ask Erica if they still matter.
Then we ask Erica, what challenges has she faced as a women leader in Tech.
Next, we ask Erica, who inspires her.
Lastly, we ask Erica if there is any gadget or tool that she can't live without.