Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Gwen Tormey Chief Operating Officer at Corestream. As COO, Gwen Tormey owns Corestream's strategic roadmap and annual planning and runs the Business Analytics & Data, Operational Excellence, Marketing, and Retail Discounts teams. She has significant experience in business and product operations, strategy, finance, and M&A. Gwen holds an MBA from the Stanford Graduate School of Business, and a BS in Management Science & Engineering, with distinction, from Stanford.

We kick off by asking Gwen to share with us her career journey and what has led her to where she is today.

• She was born and raised in New York.
• Started in Management Science & Engineering.
• Private Equity.
• Health Technology.
• Industrial Chemicals.
• Back to Business School.
• Physical Therapy.
• Funding.
• The move to Tampa.
• Early growth stage.
• Getting connected.
• Corestream is a voluntary benefits technology platform catering to large enterprise-size clients.
• From 5 people to 130.

We ask Gwen what the COO role means to her and why she loves it.

• CEO in waiting.
• Mentor.
• What the company needs.
• Multi-dimensional thing.
• Very organised and detailed.
• The broad view of the organisation.

Then we ask Gwen about the framework and what actionable insights could help someone listening.

• It's not perfect on day one.
• Building year after year.
• Get people used to measure.
• North star goal.
• Smart Sheet.
• Metric drivers.
• Leadership meets monthly.
• Weekly team meetings.

Next, we ask Gwen why is Corestream so exciting.

• Invest in team and culture.
• Most of the team is remote.
• Ensuring people are happy and fulfilled.
• Career development and feedback.
• Mission-driven.

We ask Gwen what culture means to her.

• Empathy and humility.
• Culture Council.
• Culture Interview.
• Town Hall Meetings.
• An employee of the month.

Lastly, we ask Gwen if she has any accountable tools or hacks to share.

• Followupthen.com
• Block out thinking time.
• Mural.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Isabelle Andrieu Founder & CEO of Pi School and co-founder of Translated.com. An interesting translation platform that has been around for 20+ years with 1000+ people. For the first time ever employing some salespeople.

We kick off by asking Isabelle to share her career journey and what has led her to where she is now.

• Raised in France, first of three kids.
• Met her Italian husband in college.
• Help people communicate better.
• Starting a new adventure.

We ask Isabelle how she made a difference culturally.

• Companies need people.
• Team members.
• Responsibility to help people grow.

We ask Isabelle to share some of those growth stories.

• Improve and evolve.
• Change with the company.
• Trust.
• Understanding and fundamentals.

Then we ask Isabelle what was one of the things that used to happen back in the day that would identify when you were onto something special.

• Resilience.
• Also an investor.
• Breakthrough.
• Business Development.
• Luxury places to work to attract talent.
• Six villas in Rome.
• Plants from all over the world.
• Sports during lunch.
• Healthy snacks.
• Weekly massages.

Next, we ask Isabelle what kind of traits would a person need to have to be a part of Translated.com.

• Kind people.
• Changing the status quo.
• Hungry to learn and make an impact.
• Train resilience.
• Result driven.
• Switching “I” to “we”.

We ask Isabelle what it means to be a leader.

• Seeing others grow.
• From intern to senior leader.
• Impact.
• Women are doubted.
• Burn out.
• People pleaser.
• Selfish.

Next, we ask Isabelle what she feels is her superpower.

• Empathy.
• Getting things done.

Then we ask Isabelle if she has any productivity hacks or tools she can’t live without.

• Calendar.
• Yearly vision.
• Asana.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kristi Faltorusso Chief Customer Officer at Client Success. She is an award-winning Customer Success Executive with experience in building, scaling, and transforming Customer Success organizations at hyper-growth B2B SaaS companies. Over the past decade, she has helped many companies redefine Customer Success resulting in increased retention, long-term revenue growth, and customer advocacy.

We kick off by asking Kristi to share her career journey and what has led her to where she is today.

• Wanted to be an attorney.
• Public Relations.
• Connecting with people and stories.
• Digital Advertising.
• SEO.
• Taught at Long Island University.
• First to teach SEO in the country.
• Customer Success.

We ask Kristi what is Customer Success and why is it so important.

• The function of helping your customers be successful in that partnership.
• Popping up in a ton of industries.
• Complexity.
• Customer Succes Management System.
• Scale and drive efficiency.

Then we ask Kristi does a rockstar person look like in the Customer Success world.

• Empathy.
• Change Management.
• Different software changes how they do it.
• Communication.
• Grit and tenacity.
• Mindset.

Next, we ask Kristi how they measure impact.

• Early stages of onboarding.
• Different experiences and journeys.
• Clear expectations.
• Don't jump into onboarding.
• Partnership kick-off discussion.
• A lot of confirming.
• Variant models.

Then we ask Kristi are woman better Venture Capitalists.

• Risk-averse.
• Bigger risks.

We ask Kristi what holds women back and where she feels we are winning with women in business and tech.

• Family.
• It all starts at home.
• Balance and boundaries.
• Better operating models.

We ask Kristi how would she design a world that works for women when they need time off to have kids.

• If they are good hires, hire them.
• Compensation, women don't negotiate.
• Women holding women back.

Lastly, we ask Kristi if she has productivity hacks to share.

• Post it.
• Clear goals.
• Make your bed. 

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Shanthi Rajaram President & CEO at Amazech Solutions. Technologist, leader, and problem solver with over 20 years of experience in areas of Business Management developing and driving strategic initiatives, technology adoption, software products, selling and implementing IT solutions, recruitment, etc. Highly energetic and driven in identifying opportunities and providing suitable solutions with a roadmap using cost-effective models with the right mix of global professionals. Demonstrates trust, accountability, thought leadership, and a customer-centric approach in all areas of work.

We kick off by asking Shanthi to share with us her career journey and what has led her to where she is today.

• Technology came easy.
• Civil Engineer.
• Always been fascinated with solving problems.
• Developer.
• Small fish in a big company.
• Built for a small company ecosystem.

We asked Shanthi what would be her advice for parents to steward kids to explore developing tech and software.

• Technology isn't going anywhere.
• All careers have the technology.
• Data science.
• Get comfortable with it.
• It comes intuitively to younger people to figure out technology.
• Don't curb curiosity.
• Collaboration between parents to share different skills.

Then we ask Shanthi, a big advocate for women in tech, to share some of the initiatives she is involved in.

• Women in business & women in technology.
• DFW Alliance of Technology and Women (DFW*ATW)
• GirlsInSTEM
• Ignite.
• What to expect in business.

Next, we ask Shanthi how you teach resilience.

• Bounce back.
• Effectiveness.
• Think before doing.
• Navigate and balance growth.

Then we ask Shanthi to share the story of Amazech.

• Companies and websites.
• Started as a services company.
• Showcase capabilities.
• Marketing solutions and marketing services.
• Embrace what helps you.
• Security Apps.

Lastly, we ask Shanthi what tips and tracks she has for productivity.

• Phone.
• Laptop.
• Excel.
• Microsoft Teams.
• Calendar.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Klegman Chief Happiness Officer & Head of Brand at Proper. A former comedy producer and creative marketing executive with over 15 years of experience leading creative content strategies, Sarah has spent the last four years shaping Proper’s distinctive customer-facing brand experience and spirited company culture.

We kick off by asking Sarah to share her career journey and what has led her to where she is today.

• Right after college became a talent manager and producer.
• The comedy world is a blast.
• Office Manager at a start-up.
• Social Media.
• Baking blog.
• Podcast: What's wrong with you?
• From 6 to 250.
• Having fun while working.

Then we ask Sarah how she encourages others to learn from her journey.

• Protect yourself.
• Continuously check-in.
• Outcomes over appearances.
• Sacrifices.
• Authenticity and pride.
• Prioritizing your own health.
• Use your voice and don't strive for perfection.

Next, we ask Sarah if should people be who they are at home, and at work as well.

• As much as possible.
• Time and a place.
• Make space for people to be themselves.
• Proper People.
• Diversity.
• Showing up as your full self.
• Thoughtfulness.
• Just launched the Calm App.
• Psychological safety in the workspace.

Then we ask Sarah, how they find people who fit into their culture and company.

• Documenting and brainstorming qualities.
• Hiring Manager.
• Values Fit Interview.
• Theoretical Assignment with a panel.

Next, we ask Sarah to share more about Proper.

• Provides tech-enabled accounting and bookkeeping services for the property world.
• Property accounting.
• Fully scalable.
• Standardise processes.
• Internal technology.
• Automating.
• Level of security.

We ask Sarah to share about their adoption journey.

• Series B.
• Improving customer and people experience.
• How to use scale culture.

We ask Sarah what a rockstar looks like in her world.

• Impact and value.
• See ways of making things better.
• Curiosity.
• Takes feedback well.

Lastly, we ask Sarah if she has any productivity hacks or a tool she can't live without.

• Water and intentions.
• Jira.
• Time blocking.
• Focus.
• Meeting agendas.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Jen Spencer CEO at SmartBug Media, HubSpot Partner of The Year. SmartBug Media is a globally award-winning intelligent inbound marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations.

We kick off by asking Jen to share her career journey and what has led her to where she is today.

• “I wanted to be in charge.”
• Volunteering time.
• Teacher.
• Public Relations and Digital Marketing.
• Tech start-up.
• Joined as VP of Sales.

We then ask Jen what drew her to sales and what makes a rockstar salesperson.

• Marketing ROI.
• Buying persona.
• Extension of marketing.

Next, we ask Jen what is she seeing out there with marketing budgets.

• Pressure.
• Not a lot of room for experimentation.
• Technology stacks.
• The promise that some technology makes.
• Doing more for less.
• Audiences are changing.
• Mapping the journey.

Then we ask Jen how they gain new clients at SmartBug Media.

• “We drink our own champagne.”
• Intelligent inbound marketing.
• “We wanna be our own best case study.”
• 5M to 500M
• Klaviyo Partner.
• HubSpot.
• Salesforce.

We ask Jen about being a leading woman in tech and what is her perspective on diversity.

• Girls in Tech.
• Volunteers.
• Woman led.
• Infinity Groups.
• Lady Bugs.
• Woman in Leadership.

Then we ask Jen how intentional they are in their process of hiring.

• How and where.
• Who you have now is who you are attracting.
• Removing barriers.
• Global team.

Lastly, we ask Jen what tools or productivity hacks can't she live without.

• Executive Assistant.
• Organised email system.
• Calendar with colour coding.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Chelsey Krisay Chief of Staff at Trainual and rewriting the rule book for your organisation's playbook. She is very much a people person with an operational background. Prior to helping launch Trainual in 2018, Chelsey was the first employee at Organize Chaos, an operations consulting firm also founded by Chris Ronzio, CEO of Trainual. In her five+ years at Trainual, she has helped the team grow from 1-90 employees (and growing), exceed 10M in ARR and earn top rankings on notable workplace awards like Inc Best Workplaces.

We kick off by asking Chelsey to share her career journey and what has led her to where she is today.

• Grew up in a small town.
• Majored in business, communication and psychology.
• Digital advertising to events.
• Organised Chaos.
• Standard Operating Procedures.
• A little bit of everything.

We ask Chelsey, how do you sell that the company is new and we want you to build it with us.

• Outbound.
• People were excited.

Then we ask Chelsey do they use their own solution at Trainual.

• Today yes.
• In 2018 no.
• Process super solidified before documenting it.
• Everything is documented.
• Company retreat.
• iOS & Android.

Next, we ask Chelsey who would they target at Trainual.

• Target persona businesses with 5 to 500 employees.
• People-powered businesses.
• Repeatable processes are set in stone.
• Recruitment process.
• Videos from leadership.
• Broken down into roles.
• Implementation Specialist.
• Chrome extension.

Then we ask Chelsey about her being in different areas of Trainual.

• Broad skill set.
• Customer Success.
• Trailblazer.

We ask Chelsey what trends she has seen in the small businesses they work with.

• Still need to document processes.
• Especially with onboarding.
• Tracking.
• A read report with date and time stamp.
• Integrated with Panda.doc.

We ask Chelsey what leadership look like to her.

• Transparency.
• Leadership and financials shared.
• Company-wide meetings.
• Q & A
• No mysteries.
• A lot of autonomy.
• Celebrate failures.
• Empowering.
• Accessible.

We ask Chelsey what she is experiencing around culture.

• DEI training.
• Diversity Week.

Lastly, we ask Chelsey, what her productivity hack is.

• Clockwise.
• Asana.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Wendy Harris Head of EMEA at Gong. Prior to this, Wendy led European sales at CarGurus for over three years and before that, she was the Head of EMEA enterprise sales at Dropbox. She also spent over a decade working in financial services as a trader for Goldman Sachs. Wendy brings a wealth of technology sales management experience to the role. This year, Wendy will be hiring in Dublin across a variety of go-to-market roles including sales and customer success.

We kick off by asking Wendy to share her career journey and what has led her to where she is today.

• The path less travelled.
• Getting into tech.
• Joined as the first employee for Europe at Gong.

We ask Wendy how daunting it was to enter the tech world.

• Your ramp will be longer.
• Cut in the title and cut in compensation.
• Real intent.
• Do it to the best of your ability.

We ask Wendy what her thoughts are on the importance of industry experience for a leadership role.

• Established companies.
• Robust training.
• Impact.

Then we ask Wendy how that journey fine-tuned her process of finding talent.

• Open to hiring people from different industries.
• Finance.
• Get out if you're miserable.

Next, we ask Wendy where she feels her sense of accountability comes from.

• Upbringing.
• Experience in sports.
• Competitive.
• Hero or victim of your story.

We ask Wendy how should we coach grit and tenacity.

• Self-awareness.
• The world owes you nothing.

Then we ask Wendy what they do at Gong and how she copes with accents in EMEA.

• A revenue intelligence platform.
• Once you see it, you can't un-see it.

Next, we asked Wendy what she would say to people who ask about the human element of this technology.

• Democritises information.
• Makes sales reps stronger.
• Insanely good technology.

We ask Wendy about global expansion.

• Hard to get off the ground.
• Strategic priorities.
• Local pull for the market.
• Hire a local person.

Then we ask Wendy what challenges has she faced in the tech world with it being made dominated.

• Used to being the only woman in the room.
• If you are the first woman in any room, it's your responsibility to keep the door open for other women.
• Identify as “me”.

We ask Wendy how we translate culture.

• Roar laughing.
• Take holidays.
• Leaders set the tone.

We ask Wendy what is the outlook of the company for the future.

• Benelux, Nordics, Germany and France.
• Gong Assist.
• 110 by the end of the year.

Lastly, we ask Wendy if she has a tool she cants live without that helps her stay organised and accountable.

• Block out the calendar before 10 am.
• Trello.
• Hyper-organised.
• Filing cabinets in her head.
• If you say you’re going to do something, do it.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Chelsie Rae Lee co-founder and President at Caroo. She has spent her life designing and building B2B & B2B2C software platforms that solve meaningful problems while driving significant growth.

Chief Product & Chief Revenue Officer Specialties, Founder of a successful pandemic pivot from zero to 1M+ users in 18 months, Customer & Market Research Expert, Product Analytics & MVP focused Product leader.

We kick off the show by asking Chelsie to share her career journey and what has led her to where she is today.

• Math Degree.
• Electrical Engineer.
• Curious about human problems.
• A customer experience that drives revenue.

We ask Chelsie how she went from Math to helping people.

• Take what you know you can do.
• What problems are you attracted to?
• You are using your skills in different ways.

We ask Chelsie about mindset and why it's important.

• Mindful practise.
• Above-the-line perspective.
• Want to get it right not be right?
• Read and meditate.
• Develop control for the day.

Then we ask Chelsie how she ended up co-founding a business.

• Help people do the best work of their lives.
• Breakroom food and snacks.
• Office food and beverage.
• Help people be seen.
• Open culture.
• Proud of resilience.

Next, we ask Chelsie why she cares so much and where it comes from. And what gave her the courage to go for it?

• You uncover your life's purpose.
• You remove layers.
• Grew up with a Mom who cares.
• People should be seen and belong.
• The power of small gestures.
• I was a small kid leading other small kids.

Then we ask Chelsie what makes her tick.

• Not a curious listener.
• Philosophy.
• The content of life.
• Strategic level.
• The tech world is for curious people.

Next, we ask Chelsie what challenges women face in tech that she has seen.

• You have to be better than everyone else in the room.
• Women with conviction.
• Companies led by women are more profitable.

Then we ask Chelsie to share more about Caroo and why is it a great place to be.

• Care for the whole human.
• Making a difference in the world.
• Impact.
• Fear and failure.
• Accountability.

Lastly, we ask Chelsie how she stays organised and if there is a tool she can't live without.

• Financial performance.
• Successes and what could be better.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Lin Chan Chief Financial Officer at Hayden AI. She has extensive experience in international finance with start-ups and multinationals. Her industry experience includes commodities, manufacturing, and cleantech including solar, nanotechnology, software service, internet, communications, storage, semiconductor and consumer products.

We kick off by asking Lin to share her career journey with us and what has led her to where she is today.

• Grew up in Malaysia.
• Always wanted to be in business, as her grandmother was very successful.
• Lived with Aussies.
• Great place to develop.
• Learnt confidence.
• Met her husband there.
• Going public.
• Tech world.
• Silicone Valley.
• Exit and plan your strategy.
• So many tech startups.
• HDMI
• The world of cannabis.

We ask Lin what she feels is the most challenging part of her financing role.

• Duty to the board and shareholders.
• Step up with the risk of losing your job, and going over the CEO.
• Stressful.
• Buddhism.
• Disclosing it to the chairman.
• Straight shooter.
• Public controller.
• IPO

Next, we ask Lin what are the stages of funding in an organisation and how they go about raising the money.

• Projecting growth.
• Revenue.
• Profitability.
• Treasury.
• HaaS
• External market data.
• Seed money.
• Series A - first round of funding.
• Series B - scale up operations.
• Trust.
• No one can do what Hayden is doing right now.

Then we ask Lin what advice she would give other women CFOs that are in the making.

• Have tough skin.
• Don't expect to win any popularity contest.
• Take money to make money.
• In a startup everything is flexible.
• Available and accessible at all times.
• You are the producer of your own movie.

Lastly, we ask Lin, about a tool she uses to stay organised that she can't live without.

• Spreadsheets.
• Powerpoint.
• Notebook.
• Phone.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kate Hammitt Chief Marketing Officer at Splashthat.com. She is a consultative, data-driven senior executive recognised for driving growth in B2B and B2B2C organisations across industries. She is passionate about finding and optimising revenue opportunities in start-ups and established business environments.

We kick off by asking Kate to share her career journey and what has led her to where she is today.

• The University of Virginia.
• An American swimmer.
• Athletics and academics.
• Golf and events.
• Sports Marketing.
• Technology space.
• Event Marketing.
• Communication, demand gen and field marketing.
• From sporting events to corporate events.
• Formative years.
• Health Care System.
• Juggling many roles.
• The perfect role at the perfect time.

We ask Kate what she feels has changed around expectations in the marketing world. And what should marketing be?

• The modern buyer.
• Content.
• Positioning for the organization.
• Interacting, adapting and agile.
• Identifying and solving problems.
• Scaling.
• Marketers and non-marketers
• Letting the buyer educate.
• Product market fit.

Then we ask Kate what is the difference between a Director of Marketing, a Chief of Marketing and a VP of Marketing.

• A Director has subject matter expertise, the t-shape marketer
• CMO has the full umbrella of responsibility around marketing and the broader business and a seat at the table. Primary person to align with the greater revenue organisation and that there is clarity on purpose.

Next, we ask Kate what is Splash and what they do and why is it exciting to be there.

• They have been around since 2013.
• Event Marketing Platform.
• In-person, hybrid and virtual.
• Tracking and measuring the success of the event.
• Purpose-built for repeatable events.
• Integrations.
• Nothing you cant do regarding events in Splash.
• US, EMEA & APAC.
• 200 people.
• High growth mode.
• Engaging events.
• The Culture Book.

Then we asked Kate, what advice does hse have for people that are hungry to join a new organisation.

• Culture.
• Understanding the team.
• Ask what happens when a project doesn't go well, and how the organisation handles it.
• What does failure look like, are you pushed to those areas?
• How do people behave and react to failure?
• Leadership philosophy.

Lastly, we ask Kate how she stays organised and if she has any hacks.

• Calendar blocking.
• Say and Go.
• EverNote.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Mary Drumond Chief Marketing Officer at Worthix. She is the Chief Marketing Officer at Worthix and the host of the Voices of CX Podcast. She has a passion for consumer behaviour and extensive experience in Marketing Research, specifically Customer Experience (CX) and Customer Experience Management (CEM).

We kick off by asking Mary to share her career journey and what has led her to where she is today.

• Leadership
• Orchestrate talent.
• Studied education.
• Founded her own company.
• Macro vision and strategy.
• Technical skills.
• The buck will always land on you.
• You are ok with being wrong and failing.
• It is being comfortable in discomfort.
• Thrives in the circumstances others run away from.
• How we are raised.
• It is being afraid and acting anyway.

We ask Mary what advice she would give to the upcoming CMOs and what their role is.

• Represent the customer.
• Guardians of the customer in the company.
• The customer's journey.
• The human aspect.

Then we ask Mary what is CX and how you do it right. Tell us about Worthix.

• The worth index.
• The customer value.
• Market research.
• Collect better data.
• The next question is based on your current question.

Next, we ask Mary how they sell.

• B2B SaaS and enterprise-focused.
• Quantitative and qualitative.
• They integrated with CRMs.
• The blend of outbound and inbound.

Lastly, we ask Mary to share a tool she can't live without in her world that keeps her on track.

• A lot of reading and research.
• Reports.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Rashmi Vittal Chief Marketing Officer at Productiv. Rashmi is an accomplished marketing executive with more than 25 years of pre-IPO and large corporate enterprise software experience, building and leading marketing teams that bring to market innovative, high-growth SaaS-based solutions for CMO and CIO buying centres. She excels at developing revenue-generating GTM strategies aligned to product roadmaps that drive market awareness and pipeline growth. Rashmi understands the importance of strategic positioning paired with creative storytelling to educate and motivate change and has led many messaging initiatives in her career.

We kick off by asking Rashmi to share her career journey and what has led her to where she is today.

• Grew up in a family of engineers and doctors.
• Highly successful people have a routine.
• Was into global expansion and global marketing.
• Business classes in Spain.
• Started in enterprise software.
• Built servers.
• Went back into QA methodology.
• IBM for 10 years.
• Strong leadership curriculum.
• Got her MBA.
• Adventure technology.

We ask Rashmi how learning discipline young adds to her leadership style today. And how does she test for coachability?

• It evolves over time.
• Intellectual curiosity.
• Critical thinkers.
• Management consulting.
• Care about the people you work with.
• Scenario.
• Team sports.
• Performance.
• Coached daily by your teammates.

Then we ask Rashmi, what success looks like in a leadership role.

• High expectations.
• Impact lasting in your absence.
• Guide and unblock you.
• Feedback-driven performance.
• Collectively achieving goals.

Next, we ask Rashmi if she ever struggles with confidence and if so how she manages it.

• Imposter syndrome.
• Belief and conviction.
• Failure and success.
• If you are scared, take it.

Then we ask Rashmi what occurs when she experiences imposter syndrome.

• Self-doubt.
• Haven't done it before.
• Micro problems.
• Will others see it?
• Embarrassed and exposed.
• Discipline and time.
• Commitment and resiliency have taken a whole new level.
• Leaders become therapists.
• Accountability and adversity.

We ask Rashmi to share the Productiv story and how they help the world.

• Ex-Google, Amazon and LinkedIn Executives.
• 4 years old.
• The only SaaS management platform built on SaaS intelligence.
• It helps IT procurement.
• Create their own connectors.
• Think about managing renewals.
• Empowered data for the negotiating table.
• Mitigating risk exposure.

Lastly, we ask Rashmi how she stays productive.

• Framework
• Spreadsheet.
• Presentations.
• Reports.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Cecilia Lavin Sales Director at InEvent. An innovative event-based video-driven platform. Having previously been a Vice President of EMEA. She is an experienced and driven sales and business development professional with over 14 years of experience in the events and hospitality industry ranging from technology products and services to venues, catering and events management.

We kick off by asking Cecilia to share her career journey and what has led her to where she is today.

• Accidentally fell into it.
• Driven by personality and personal skill set.
• Wanted to be self-sufficient.
• Met amazing people on the way.
• Catering assistant at an event venue.
• Offered a sales role.
• Very natural.
• Build relationships with people.
• Swedish.
• Played lots of sports. Chatterbox.
• Workaholic.

We ask Cecilia why she feels women have to work harder and what she feels is teachable.

• Being a natural at it.
• Trust.
• Personality and genuine.

Then we ask Cecilia, how the sales journey changed since she first started and what it's like over at InEvent.

• Very different from when she started.
• Too easy to find leads.
• Overwhelming amount of contact.
• It's not about what you want to do.
• It's about the prospective client.
• A fan of cold calling.
• Do you have the time?

Next, we ask Cecilia what is her philosophy on sales leadership.

• The leader to walk in their shoes.
• Inbound and outbound.
• Are you helping your customers win?

We ask Cecilia to share more about InEvent and how they impact people's lives.

• Software business that helps facilitates events and broadcasts and streams.
• Help clients deliver high-quality events virtual or in-person.
• Exploring their issues and hurdles.
• Partnerships.

Then we ask Cecilia, what has she seen with women in sales tech and what would her advice be.

• Women don't ask for what they want.
• When women are bossy.
• Skillsets of a Mom.
• In tech, you never stop learning.
• Putting in extra time.
• Diversity inclusion.
• A bigger mission that aligns with her mission.

We ask Cecilia how she stays organised.

• Traditional pen and paper.
• Correct Book.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kirsten Hurley Managing Director at Thoughtbot, helping make product teams a success. She has a background in professional services and business development.

We kick off by asking Kirsten to share her career journey and what has led her to where she is today.

• Steered into journalism.
• Always been interested in psychology and communication.
• Student debt.
• Technology evolving.
• Computer literacy.

We ask Kirsten what makes her successful in sales.

• Empathy.
• Love understanding what makes people tick.
• Genuinely interested.
• Consideration and benefit of the doubt.
• Prompt you can coach people on.

Then we ask Kirsten what advice would she give young women wanting to get into technology sales.

• What company does something that you think is sexy and innovative?
• Exceeding targets.
• You doing well, so stay there.
• Weaknesses in your skillset.
• Unconscience bias.
• Valued for contribution.
• Make an impact even in the background.
• Living the values.

Next, we ask Kirsten to share what Thoughtbot is and why are things exciting over there.

• 20-year anniversary next year.
• They build web and mobile applications.
• Team of designers and developers.
• Opensoucre technology.
• Just over 100 people globally.
• From the US to London.
• Remote working company.
• Diversify their talent pool.
• Build better products.

Then we ask Kirsten what a diverse team has brought to the business.

• Translations.
• Fixed addresses.
• No landlines and more mobile phones.
• Geographically diverse.

Next, we ask Kirsten more about her role and how many people she takes care of.

• 25 people
• Directors and Product Manager.
• 5 designers and others are developers.
• She is responsible for sales.
• Always has a team member in those sales meetings.
• The marketing team works closely with her.
• A lot of inbound communities.

We ask Kirsten how one gets into leadership.

• Coaching realm.
• Skillsets to be nurturing.
• Learn from advice.

Then we ask Kirsten, does she have a tool that is key to keeping her organised.

• A pen and paper lady.
• Prioritising a to-do list.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Scudder, The Manufacturing Maven, Chief Marketing Officer at SourceDay.

A podcast host in her own right. She is a new Texan and has not lived through a Texas summer before. She is learning how to exercise outside in the humidity. She feels it has been an awesome move to become a CMO and join the Source Day team last year.

We kick off by asking Sarah to share her career story and what has led her to where she is today.

• Runway model in high school.
• Looked at the business industry in her twenties.
• Double major.
• Business and marketing.
• Involved in everything on campus.
• Technology-focused solution.
• One of the top 3 salespeople in the nation.
• Demand Gen engines.

We ask Sarah to tell us about the content and the demand generation piece.

• Supply chain.
• The buyer role.
• Secure supply chain.
• Covid is one of the best things that ever happened to the supply chain industry.
• Progressive buyers.

Then we ask Sarah what successes around demand gen is she seeing out there.

• Stigma is out of control.
• On the pulse of the customer.
• Get out and get involved.
• Subject Matter Expert.
• Customer insights programme.
• Customer advisory group.

Next, we ask Sarah to share any glass ceilings that she has come across and does she have any advice for other women.

• Never reported to a female.
• Very male-dominated industry in the country.
• Do your own learning and education.
• Entrepreneurs make better marketers.
• Work for a good boss.
• Constantly learning.

Lastly, we ask Sarah, how she best stays organised.

• A no-meeting day.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Bineeta Mitra, Head of Compliance and Information Security at Signeasy.  She is a strategic thinker with an excellent background in auditing, finance and compliance. Now working in a highly relevant and cutting-edge industry at the moment as we move into a digital economy. She is based in Mumbai, India and has great experience in the UK.

We kick off by asking Bineeta to share her career journey and what has led her to where she is today.

• Transitioned from finance into technology, accidentally.
• Charted Accountant.
• Family conditioning.
• Fascinated by technology.
• Technology auditor at MTV in London.
• MBA at Warwick University.
• Financial Crime Compliance.
• Financial Consultant.
• More security and compliance awareness.
• Keeping clients secure.

Then we ask Bineeta about Indian society and expectations around destiny.

• Standards are Engineers, Chartered Accountancy, Lawyers or Doctors.
• Families saw success in these professions from family and friends.
• Cultural conditioning.
• Best educations.
• Stable opportunities.
• Father is a huge motivation.

Next, we ask Bineeta how we attract and retain more women in tech.

• Supportive culture.
• Women in the workforce are speeding up growth.
• Female role models.
• Male members of the workforce.
• Demonstrate support.
• Feedback and failure.
• A professional in technology.
• Attitude matters.
• The right kind of mentors.
• Women do enjoy working in technology.
• How we perceive ourselves.
• Take a chance at technology.

Then we ask Bineeta to share more about Signeasy and why it's exciting over there. And we dive deeper into Bineeta’s role at Signeasy.

• Making e-signing easy.
• More than a decade.
• Improving services.
• A team of 90.
• Big companies and individuals.
• Consistent training.
• Improved controls.
• Type 1 and type 2 compliance.
• Review agreements.
• Managing third parties and customers.

Lastly, we ask Bineeta to share with us how she stays organised.

• Vanta
• iPhone

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Erica Lanyon, a marketing leader and a growing market demand gen specialist in B2B marketing. She has been a consultant in corporate marketing for most of her career, enabling her to identify the right prospects in the right markets and engage with them along the customer-buying journey. She has a knack for building marketing departments from the ground up and transforming them into accountable, revenue-generating centres of excellence. Specialising in demand generation, marketing automation, campaign management, building & maintaining lead scoring models, and closed loop reporting to name a few.

We kick off by asking Erica to share her career journey so far and what has led her to where she is today.

• Lives in a Tech hub.
• Started from rock bottom.
• Utilise brest practices.
• The best marketers of the time.

Then we ask Erica how she feels things have changed in the marketing world since she first started.

• Cost centre.
• Pretty websites and brochures.
• Marketing automation.
• A seat at the table.
• The buyer's journey changes.
• Digital body language.
• C-level marketers.

Next, we ask Erica how has she found selling accountability.

• The transition from traditional marketing to modern marketing.
• The future of modern marketing.

Then we ask Erica what is the difference between lead generation and demand generation.

• Qualify.
• What does it mean to you?
• Market demand.
• Target the right audience.

In terms of personas, we ask Erica if they still matter.

• It does.
• Understand their world.
• The way you talk will be different.
• B2C is a different beast.

Then we ask Erica, what challenges has she faced as a women leader in Tech.

• Quality and diversity.
• The only female in the room.
• Slow starting to change.
• Women are a fit.
• Conversations.
• Companies are making the shift.

Next, we ask Erica, who inspires her.

• Executive Coach.
• Integrity.

Lastly, we ask Erica if there is any gadget or tool that she can't live without.

• Her husband.
• Coach and mentor.
• Soundboard.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Eunie Nyakundi, Chief Commercial Officer at AIfluence. She has had an illustrious career at IBM. She has a  passion for Marketing, Technology and Business Development has given her the opportunity to drive positive change, create new markets and achieve sales growth targets through strategic planning, lead generation and customer acquisition across Africa. She has been recognized by Business Monthly East Africa in 2021 as one of the top 25 most powerful women in the c-suite who impact business and she received the 2014 Rising Star award for the banking and financial services sector.

We kick off by asking Eunie to share her career journey and what has led her to where she is today.

• Always been interested in numbers and studied finance.
• Stumbled into advertising.
• Lifestyle brand.
• IBM
• Fusion of advertising and technology.

We ask Eunie what her strategy is around failing, how she uses positive reinforcement and what leadership means to her.

• Agile.
• Retrospective.
• Dealing with humans first.
• Common goals.
• Clarity on what is key for the business.
• Comfortable culture.

Then we ask Eunie what is her blueprint for relating to people.

• How to apply it.
• Respect.
• Focused on the solution.
• Integrity.
• Being accountable for your words and actions.
• Softer skills.

Next, we ask Eunie, what is it like being an African women in tech.

• Making information easier to digest.
• How information is presented.
• Think fast, think slow.
• Reflective mode.
• Elevate.
• Power of mentorship.
• Mentoring others, keeps you refreshed.

Then we ask Eunie to share what AIfluence does and why is it an exciting place to be.

• A digital media platform for brands and advertisers to connect with influencers to drive awareness.
• Leverage word of mouth.
• Influencing is not a job it's an outcome.
• Continuous journey.

Lastly, we ask Eunie what is her secret to staying organised.

• Writing everything down.
• Connecting with people.

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Shilpi Puri who is the Director of Media at Recruit CRM. She has had a very interesting career with 17 years of experience across digital marketing functions like content marketing, social, search, and paid media. She has expertise in brand positioning, brand management, communication, marketing strategies, content strategy, customer acquisition, and campaign execution. She is very hands-on experience in project management, client coordination and interaction.

We kick off by asking Shilpi to share her career journey and what has led her to where she is today.

• Born in New Delhi.
• Bachelors Degree.
• A postgraduate in journalism.
• Writing is her forte.
• Setting up B2B function.
• An exciting startup.
• From 3 to 17 people.
• Everyone works remotely.
• Culture of transparency.
• Less dependency on each to learn new things.

We ask Shilpi what unicorn means and what is it like to work at a company that is unicorn focused.

• Bootstrapped.
• Getting to a $500M revenue figure in the next
• New York Stock Exchange.
• A lot of learning through experiments and a lot of new things.

Then we ask Shilpi how they manage culture with a remote team all over the world.

• Set of values that we all closely follow.
• Formal meetings and informal meetings
• My story sessions.
• Twice a year outbounds, 4 days together in a hotel with team building.

Next, we ask Shilpi to share what have they learnt about Zoom fatigue and how is it managed.

• Which meetings are essential.
• Showing up only when needed.

Then ask Shilpi to teach us more about brand building and what she has learnt.

• The story is important.
• Empathise with your customer.
• Education content.
• Demand generation.
• Position me in their minds.
• Educating and performing your customers.

Next, we ask Shilpi what is the role of emotion led in B2B marketing in recruitment tech.

• Buyer journey.
• Paid customers.
• Nurture people.
• An ecosystem of campaigns.
• Moving from one campaign to another.

We ask Shilpi what her thoughts are on KPIs aligned with revenue goals. 

• They should be aligned.
• Marketing is a cost function.
• There has to be a sync-up between these two departments.

In terms of outbound versus inbound, we ask Shilpi how is that working for Recruit CRM.

• Inbound only.

Then we ask Shilpi how we break boundaries that can open doors for women in marketing tech.

• Men travel more.
• More companies putting confidence in women.
• A leader is as good as their team.
• Train and mentor younger people.

Lastly, we ask Shilpi what tools she uses to stay organised and on top of it all.

• HubSpot
• Documents and technology.